Trends

How Brands Are Reframing Anti-Cellulite Products And Treatments With Wellness And Body Confidence Messaging
Forthcoming body care brand Babz was born out of desperation. Co-founder Raquel Lopez was in the early stages of dating someone new when he asked her on an impromptu vacation—and she panicked about...

LMCC Pre-Show Report: Is A CBD Comeback Imminent?
The CBD beauty and wellness gold rush, when brands basing their entire value proposition on formulations featuring the cannabinoid launched every single day, are long gone. But concluding from the end of the craze that CBD is...

Indie Beauty Snapshot: 9 Trends Emerging In The Third Quarter Of 2022
Sometimes covering beauty, particularly the indie side of the industry, can be disheartening. This week, Brad Pitt and Travis Barker announced new skincare brands, dispelling any notion that the barrage of celebrity beauty brands pulling attention...

A Number Of Brands Are Pushing Against The Vegan Beauty Tide
“Vegan” has been the buzziest of buzzy beauty terms for several years now, causing many brands to rid their products of all animal-derived ingredients, including even honey. But a number of brands are taking a contrarian approach by...

The Patch Parade: Personal Care And Wellness Brands Offer Lo-Fi Wearables Addressing Health Concerns
A wave of consumer packaged goods brands is tackling wellness from the outside in with wearable offerings such as stickers and patches designed to meet consumers’ health and personal care needs. The...
