Skincare is driving much of the growth in beauty as remote working has consumers prioritizing achieving healthy, glowing skin over covering and contouring with heavy makeup. At-home beauty soared over the last year, skincare users now surpass the number of consumers using cosmetics according to NPD. But as the lane becomes increasingly crowded, it’s more important than ever for a formula and it’s benefits to stand out. Join Nader Naeymi-Rad, brand founders Joanna Vargas, and Alissa Bayer and private label Europelab’s Sara Turchetta as they dive into what sets spa-grade products apart from mass options, what to consider when choosing a manufacturing partner, how to best leverage turn key solutions and emerging product trends.
Milk + Honey