Go-To-Market Strategy
This episode of Spotlight: Concept to Shelf, supported by Cosmetic Solutions, will give a step by step overview of what brands need to do to prepare for a launch, once their product is finalized. From channel strategy, to financial forecasting, to fulfillment, the expert panelists on this episode will give actionable insights into each consideration.
Hosts
Nader Naeymi-Rad
Founder,
IBMG
Panelists
Elena DiGiovanni
Strategy + Corporate Development,
IBMG
Kelly St. John
Former VP & DMM, Beauty,
Neiman Marcus
Mark Wuttke
Chief Growth Officer,
Cosmetic Solutions
Supported by
Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. Backed by nearly 30 years of experience, their team of experts combine industry insight with cutting-edge research and development to facilitate all aspects of a brand’s research, development, formulation and manufacturing process. Learn More >
Read The Recap
Core Concepts Three Critical Steps For Bringing A Beauty Product To Market Before brands forecast finances, settle on channel strategies and venture out into the market, Elena DiGiovanni, strategy and corporate development specialist at Beauty Independent parent company Indie Beauty Media Group, recommends they ponder the following question: “Who do... READ THE FULL ARTICLE →
The Full Series
THANKS TO OUR PARTNERS
Want to become a partner? Contact us at jessica@indiebeautyexpo.com
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