Go-To-Market Strategy

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Spotlight — episode 8

This episode of Spotlight: Concept to Shelf, supported by Cosmetic Solutions, will give a step by step overview of what brands need to do to prepare for a launch, once their product is finalized. From channel strategy, to financial forecasting, to fulfillment, the expert panelists on this episode will give actionable insights into each consideration.


  • Nader Naeymi-Rad

    Founder & Publisher,
    Beauty Independent


  • Elena DiGiovanni

    Strategy + Corporate Development,
  • Kelly St. John

    Former VP & DMM, Beauty,
    Neiman Marcus
  • Mark Wuttke

    Chief Growth Officer,
    Cosmetic Solutions

Supported by

Cosmetic Solutions is the world’s leading partner for turnkey solutions, custom formulation and contract manufacturing of scientifically-proven, naturally effective face and body care products. Backed by nearly 30 years of experience, their team of experts combine industry insight with cutting-edge research and development to facilitate all aspects of a brand’s research, development, formulation and manufacturing process. Learn More >