Male-Centric Beauty

Men’s grooming is in the process of a makeover. Once a one-note segment centered on basic hygiene products, a new crop of independent male-centric brands has established a strong grip on a growing number of men looking to elevate their beauty routines and find joy in the self-care process. According to ReportLinker, the men’s grooming market is poised to generate more than $183 billion by 2027 globally. In this episode of the In Conversation webinar series, three founders of booming men’s brands who have taken advantage of the surge broke down what inspired the genesis of their products, how they made an impact in the space, and the keys to success on Amazon.