Beauty Retailers

There’s no roadmap for operating beauty stores during a pandemic. The challenge for retailers? Sorting through how to allow and urge shopping while keeping their employees and patrons healthy. Are customers going to be in buying mood if they and sales associates are wearing masks? Are they going to covet cosmetics they can’t test? Are they going to be comfortable with products being applied to them? Four retailers and beauty buyers discuss effective tactics currently in place, and how they may evolve consumer needs. Think curbside pick-up and placing an emphasis on education and value.