Social Selling And Live Streaming
Convenience is key for shoppers—and what could be easier than watching a product demonstration, chatting with a brand founder and making a purchase without ever having to leave an app? 62% of Millennials and 55% of Gen Zers say they’re willing to purchase during a livestream event according to a recent study done by Facebook. Social commerce already has a proven track record in China with options like in-app checkouts on social media and livestreams and it’s making headwinds in the west. Join Nader Naeymi-Rad and three founders utilizing social selling tactics as they breakdown how they implemented these strategies, what tools they use and what’s next for their brands in the space.
Hosts
Nader Naeymi-Rad
Founder & Publisher,
Beauty Independent
Panelists
Jacquelyn De Jesu
Founder & CEO,
Shhhowercap
Leila Kashani Manshoory
Founder,
Alleyoop
Jill Krakowski
CMO,
Cosnova
Read The Recap
Expert Dialogue From Twitch To Flip, Social Media And Livestreaming Platforms And Tools Moving The Needle For Emerging Beauty Brands The importance of TikTok to a brand’s social strategy is only rising, according to Jacquelyn De Jesu, founder of stylish shower cap specialist Shhhowercap. “For any brand that's starting out right now, TikTok has the chance to hit in a way that Instagram no longer does,”... READ THE FULL ARTICLE →