Social Selling And Live Streaming

Convenience is key for shoppers—and what could be easier than watching a product demonstration, chatting with a brand founder and making a purchase without ever having to leave an app? 62% of Millennials and 55% of Gen Zers say they’re willing to purchase during a livestream event according to a recent study done by Facebook. Social commerce already has a proven track record in China with options like in-app checkouts on social media and livestreams and it’s making headwinds in the west. Join Nader Naeymi-Rad and three founders utilizing social selling tactics as they breakdown how they implemented these strategies, what tools they use and what’s next for their brands in the space.