The Big Opportunity In The Mom & Baby Category
The mom-and-baby category is ramping up as prenatal and postpartum care products—think nipple or stretch mark creams as well as scar ointments and hair growth supplements—are proving to be highly relevant to brands and retailers’ core audience. Join Nader Naeymi-Rad, private label Europelab’s Manon Pilon, founder of retailer Pretty Well Beauty, Jazmin Alvarez, and Nessa Skincare founder Fiona Toomey as they discuss formulation safety and developing products in this universe, whitespace in the category, navigating third-party certifications and what attributes shoppers care most about.
Hosts
Nader Naeymi-Rad
Founder & Publisher,
Beauty Independent
Panelists
Jazmin Alvarez
Founder & Chief Curator,
Pretty Well Beauty
Manon Pilon
Founder,
Derme & Co.
Fiona Toomey
Founder & CEO,
Nessa
Supported by
With more than 30 years of expertise in formulating premium skincare products, Europelab offers a wide range of innovative and high performance formulas that meet current industry trends and standards. Their laboratory is committed to selecting high-quality raw materials. Each ingredient is carefully selected in all its integrity to deliver visible and long lasting results. Their plant extracts and essential oils come from organic agriculture, grown without pesticides or herbicides.
Read The Recap
Expert Dialogue Looking To Enter The Mom And Baby Category? Here Are Some Factors To Consider. More and more beauty entrepreneurs are looking to create mom and baby products, which they view as filling a white space and having the potential to attract loyal lifetime customers. However, the mom and baby category isn't the simplest category to jump into. There's... READ THE FULL ARTICLE →
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