No-Commitment Manicures: Orly Launches AR Nail Polish Try-On With App Wanna Nails
Orly is taking the concept of try before you buy virtual by partnering with augmented reality specialist Wannaby to allow consumers to sample nail polishes on their cellphones via the Wanna Nails app. Although brands the likes of Essie, Sally Hansen and OPI have ventured into AR to encourage polish experimentation, the ...
Go Big, Young Brand: Indie Entrepreneurs Discuss The Challenges Of Scaling Up
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 18 founders and executives: How did you scale up?
“Everything You Do Is Content”: Winky Lux, Lawless Beauty and Glossier Execs Discuss Engaging Consumers
“The publisher pain point for years was: Where are we going to find content? That’s now the brand’s pain point,” said Henry Davis, president and COO of Glossier, at Citi’s Consumer Disruptive Growth Conference last week. “Your store is content. You making your product is content. Your being a business is content. ...
Bluemercury’s Marla Beck On The Importance Of Specialization, The Beauty Industry’s Favorable Demographics And The Vetting Process For Emerging Brands
Remember when indie beauty wasn’t everywhere? Marla Beck certainly does. Its scarcity in 1999 was a big part of why she founded Bluemercury with her husband Barry. The specialty retailer generated excitement for beauty junkies like Beck searching for new discoveries by providing a platform for products from emerging brands while supplying the ...
Founder Story: Elaine Sterling Reveals Favorite Ingredients Coming Out Of Her Living Laboratory
 Elaine Sterling calls it her living laboratory. Others know it as her eponymous school, The Elaine Sterling Institute in Atlanta, Ga., the foundation on which her reputation and the Elaine Sterling Skincare line was built. ...