This New Gen Z Brand From A Former Estée Lauder And L’Oréal Exec Makes Makeup Super Affordable

Shortly before Amy Granger left The Estée Lauder Cos. Inc., where she was director of global business planning and e-commerce analytics, she worked on a campaign with a budget that soared into the millions. “They used A-list models...

Alamar Cosmetics Launches In Target As Part Of The Retailer’s Hispanic Heritage Month Celebration

Two years ago, Alamar Cosmetics founder and makeup artist Gabriela Trujillo made a splash in the cosmetics market with her brand’s first product, Reina Del Caribe, an eyeshadow palette celebrating her Cuban roots with eight bold shades....

How Long It Really Takes Indie Beauty Brands To Become Profitable

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 15 founders and executives: How long did it take you to reach profitability?

Femtech Startup Joylux Adds Kathy Fields As Investor And Board Member, Readies For Expansion

“We are the vagina queens,” declares Colette Courtion, CEO and founder of Joylux. If the market hasn’t yet coronated the femtech firm atop the women’s intimate care territory, it might move in that direction now that Joylux...

Young King Makes Sure Black Boys Aren’t Left Out Of The Textured Haircare Segment

Black boys have textured hair, too. Even with all the innovation over the past several years in the textured haircare segment, Cora Miller couldn’t find products for the curly tresses that began sprouting from her son Kade’s head...