Scale Media’s Big Ambitions To Become A Next-Generation Beauty And Wellness Brand Holding Company

Scale Media, a direct-to-consumer beauty, health and wellness incubator that recently launched its sixth brand, is definitely starting to achieve scale. As shopping swung to e-commerce amid the pandemic, co-founder Ziv Haklili reports the company crossed $100...

Clean Fragrance Brand By Rosie Jane Expands To Sephora Abroad And Body Care At Home

By Rosie Jane is exporting its laid-back Aussie-Californian vibe abroad. The Los Angeles-born clean fragrance brand from Australian makeup artist Rosie Jane Johnston has landed at Sephora Europe following its debuts last year at Sephora Australia and...

pH-D Feminine Health Expands At Walmart, Creates First National Ad Campaign To Destigmatize Vaginal Odor

Vaginal odor may not be a popular conversation topic, but products to treat it sure are. Six years after its launch, pH-D Feminine Health has entered full distribution at Walmart’s 4,700-plus stores...

Viral Tea-Based Bath Product Brand Inoki Bathhouse May Be The Calmest Thing On TikTok

Helen Yin’s mental health challenges reached an all-time high during the pandemic. Running her consulting company Onova from home with her partner Victor Li led to anxiety and sleeplessness. In addition to professional help, she turned to...

Experts Pinpoint Three Big Trends They Think Will Drive Beauty Packaging Going Forward

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 14 packaging, marketing, design and branding experts: What do you think are three biggest trends in post-pandemic beauty packaging?