Amazon Business Buyer Suma Brands Purchases MedZone

Suma Brands is in the MedZone. The Amazon brand acquirer has purchased the company behind sports personal care and skincare brands MedZone, SweatZone and Zone Naturals, maker of the natural anti-chafe stick Chub Rub. Terms of...

Phena London Turns Discarded Cooking Oil Into Luxury Candles

The idea that stuff that could be used again wound up in landfills or the ocean galled Patricia Romero, and she began mulling over how she could turn that stuff into desirable products to disrupt the waste stream....

Le Mini Macaron’s US Business Sweetens With A Target Launch

Le Mini Macaron is finding its retail sweet spots in the United States. The brand known for its Gel Manicure Kit featuring a macaron-shaped LED light launched at 250 Target doors for the fourth quarter and will...

What Six Virtual Try-On Service Providers Offer Emerging Beauty Brands

For the past decade, big beauty has been investing in augmented reality (AR) and artificial intelligence (AI) technologies as it attempts to improve personalized and engaging shopping experiences. In 2014, L’Oréal ventured into virtual makeup try-on with...

Inside Fur’s First OOH Ad Campaign And Bootstrapped Path To $10M In Sales

Many young beauty brands turn to external funding to successfully execute upon major wholesale relationships, but Fur has been able to proliferate at stores and e-tailers without it. The 5-year-old specialty body care and...