Beauty Brands Scramble To Rework Logistics As TikTok Shop Shifts Away From Self-Fulfilled Shipping
In one of the most sweeping infrastructure changes made yet since it launched in the United States in 2023, TikTok Shop is discontinuing seller shipping, the option that allowed brands to fulfill orders themselves,
The Hard Water Rush: Haircare Brands And Retailers Address Mineral Buildup As Consumer Awareness Grows
Haircare consumers are waking up to a hard truth: Shower water, not their routines or product ingredients, could be the reason their hair suddenly feels dull, dry or harder to manage. That growing realization, fueled by...
Beauty Industry Insiders See Expressive Eye Makeup Coming Back In A Big Way
If you’re looking for a break from lip balm mania, the eye makeup category could offer some relief. Recent Circana data shows it returned to growth in 2025 after a dip, with mascara in particular helping lift...
From Blinc To CoverGirl, Tubing Mascara Has Become Big Business, But Education Gaps Remain, Quilt AI Finds
For mascara wearers with watery eyes, sensitive eye areas and eye shapes prone to smudging, tubing mascara was a revelation when Blinc Cosmetics brought the technology to market more than 30 years ago. Unlike traditional mascara, which relies...
ESW Beauty Eyes $20M In 2026 Sales After Rebrand And Retail Expansion
With mass-market beauty growth outpacing prestige beauty, ESW Beauty is making moves to become a bigger force in the channel, where consumers are increasingly adding beauty products to baskets of everyday staples. Known...
