The Future Of Clean Beauty

In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 30 beauty entrepreneurs, executives and experts: Against the backdrop of crowding in the clean beauty segment and the backlash against it, where do you see...

Is Sexual Wellness Ready For Butt Stuff? Future Method Thinks So

“What I do at Future Method and Bespoke Surgical is all about destigmatizing, taking out the taboo,” says anal surgeon Evan Goldstein, discussing his sex care brand and New York City medical practice. 

Delivery Services Offer Indie Beauty Brands A New And Accelerated Way To Reach Customers

During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...

DTC Marketplace Italic Enters The Beauty Category To Increase Purchase Frequency And Basket Size

Would you buy skincare with ingredients from the supplier that serves La Prairie, Chanel and La Mer at a fraction of the department store brands’ prices? Italic is betting on it. The online shopping destination carrying everything...

How Indie Beauty Brands Are Diversifying Their Marketing Strategies To Counter The Effects Of Apple’s iOS 14 Update

In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...