Skin Deep Wants To Bring Better Body Care To All Without Breaking The Bank
During a brutal winter in Chicago seven years ago, human rights attorney Dominique Covington Boseman’s eczema just wouldn’t go away. She slathered on store-bought creams, but they were no help. Boseman resorted to researching ingredients that might do the trick and concocted a recipe in her kitchen in a desperate attempt to relieve her ...
Venn Launches At Net-A-Porter As The Luxury E-Tailer Expands Its K-Beauty Offering
Brian Oh, founder of Korean skincare brand Venn, wants to broaden the conversation around K-Beauty. “Unfortunately, K-Beauty in the U.S. has been defined by facial masks. Many people got introduced to K-Beauty through masks, but there is so much more than sheet masks and ‘cute’ products,” says Oh, whose brand is gaining distribution traction. ...
New At-Home Beauty Devices Bring The Doctor’s Office To Consumers’ Doorsteps
Not too long ago, non-invasive beauty devices were relegated strictly to doctor’s offices and spas. But ever since the Clarisonic facial cleansing brush hit the market in 2004, the at-home beauty gadget segment has exploded with an array of tools that modify previously professional-only treatments for at-home use. Today, skincare consumers around the world ...
A First Look At Six Brands Launching At IBE NY 2019
The price of digital ads has risen sharply in the last two years, making an effective launch campaign costly for emerging brands. As beauty and wellness companies search for an impactful way to come to market, many are betting on Indie Beauty Expo. Of the 250 ...
How Beauty Brands Establish A Strong Foundation From Which To Scale
If people ignored the fetal stage of development, the adult population would be pretty dismal indeed. It’s the same for beauty businesses. Underappreciating the importance of their earliest phase can cause stunted growth. “The decisions made in the first two years of a brand’s life will form the foundation for success or set the ...