Ulta Beauty And Credo End Partnership

Credo and Ulta Beauty have ended a partnership that brought a selection of clean beauty products to Ulta stores.  Timed with the October 2020 implementation of Ulta’s Conscious Beauty platform that planted its flag...

Nopalera Founder Sandra Velasquez On How To Build A Status Lifestyle Brand

When Nopalera extends to haircare next week, it will be another step on its path to building a lifestyle brand. The Latina-owned premium bath and body care brand is coming out with cactus-shaped...

Binaurale Welcomes Fragrance Consumers Into An Imaginative Y2K-Inspired World

When Binaurale co-founder Arielle Elfassy created briefs for the brand’s inaugural scents, she focused on building worlds inspired by music, emotion and imagery rather than target audiences or key ingredients. “With lifestyle brands, fashion brands, even home...

Luna Daily Launches First Motherhood-Focused Skincare Range At Sephora

At baby showers, soon-to-be mothers are often gifted fragrance-free lotions, gentle body washes and soothing balms for their impending newborns, but almost nothing giving them a bit of much-needed pampering. Luna Daily has...

Former Onda Beauty Colleagues Open Brooklyn Store And Spa Rowm Beauty

Former Onda Beauty colleagues Mariless Gutierrez and Rowaida Younes have opened premium spa and retail concept Rowm Beauty in Brooklyn. The 1,000-square-foot space, which made its debut in February, couples two...