Fragrance Brand Ourside Turns Trademark Setback Into A Community-Building Effort
When Ourside’s bestselling fragrance Dusk was challenged on trademark grounds last year, instead of fighting a legal battle that could cost thousands of dollars, founder Keta Burke-Williams turned the setback into a community-building exercise by asking...
Miami’s Sought-After Skin Savant Amy Peterson Launches Power-Packed Brand Lenox And Sixteenth
For Miami glitterati, Amy Peterson has become a skincare hero. In her 5,000-square-foot, 13-room namesake aesthetics office in the heart of South Beach, there are 16 machines to plump, freeze, burn and smooth the skin, from the...
“Only Just Getting Started”: Why The Fragrance Boom Could Be Long Lasting
“It’s only just getting started,” declared Eauso Vert co-founder Faye Harris of the fragrance boom during a recent Beauty Independent In Conversation webinar on the fragrance category. Harris’s optimism about fragrance comes after a 2024 in which,...
Gen Alpha Brand TBH’s Focused, Data-Driven Approach To Converting A Target Rejection Into A Distribution Deal
Founder Risa Barash’s quarter-century of experience building children’s brand Fairy Tale Hair Care’s distribution at chains such as Meijer, Hy-Vee, Walmart, CVS, Ulta Beauty and Target, where she’s watched insurgent brands come and go, convinced...
New Wellness Brand Mabel’s Mushroom Microdosing Plan For Mental Clarity
All aspects of women’s health have long been overlooked and understudied, especially women’s mental health. New French wellness platform Mabel believes microdosing functional mushroom products could be part of the solution. Created by...
