Michael Cammarata, co-founder and former CEO of Schmidt’s Naturals, believes the cannabis consumer products segment isn’t too different from the aluminum-free deodorant segment when he jumped into it five years ago. There’s a sea of small brands—and new ones sprouting like weeds (pun intended)—no clearly dominant forces, escalating interest from consumers and retailers, and ...

In the many months since the CBD beauty and personal care craze took off, a handful of brand narratives have become familiar. There’s the backstory of a founder whose passion for cannabidiol was stoked by its anxiety relief. Another rendition focuses on physical rather than emotional pain. There are entrepreneurs sensing opportunities to make ...

Since its launch in 2017, Sahara Rose has encouraged women to make their skincare routines rare moments of decadent me-time. Now, it’s clearly communicating to them about that purpose. The skincare brand has stepped up its website, packaging and messaging to convey that it provides a captivating staycation in a bottle. The improvements ...

When former Tatler Magazine editor, assistant to famed fashion stylist Isabella Blow and luxury brand consultant Jessica Walsh moved from London to Vancouver almost five years ago, the amount of Lycra worn by women in the coastal Canadian city stunned her. “I thought everyone had just run the marathon. Oh no, it was the ...