Why Indie Beauty Brands Are Hopping On Amazon Earlier And Earlier

“Will Amazon be the next Sephora?” asks Ju Rhyu, co-founder and CEO of Hero Cosmetics, which launched its Mighty Patch acne stickers on Amazon with the brand’s 2017 debut. On the face of it, the question seems...

After Duke Cannon, Cremo and Every Man Jack, Could Wild Willies Be The Next Men’s Brand Involved In A Deal?

As men are getting more interested in personal maintenance, investors are getting more interested in the brands that enable it. Last year, Main Post Partners backed Duke Cannon, Edgewell acquired Cremo, and Caryle picked up...

How To Make Beauty Product Claims Without Getting Into Trouble

The beauty industry is getting more and more competitive with each launch. As a result, brands within it have to hone sharper points of differentiation to set themselves apart from the pack. Product claims involving ingredient sourcing, results...

Women’s Wellness Brand Rae Raises $9.5M From Power Plant Partners, M13 And Able Partners

Women-focused wellness brand Rae has closed a $9.5 million series A round. The round was led by Beyond Meat and Thrive Market backer Power Plant Partners with participation from existing Rae investors...

How To Control Your Brand Image On Amazon

The indie beauty brands that stay away from Amazon are worried about the giant e-tailer eroding their brand value, according to pre- and post-pandemic surveys conducted by Beauty Independent. Many believe it’s just not a fit for their...