“Not Always About The Best Product”: VC McKeever Conwell On What Really Drives CPG Success
If you wanted to get on the radar of investor McKeever Conwell five years ago, all you had to do was slide into his Twitter DMs. Back then, he was fundraising for RareBreed Ventures, a pre-seed and...
SV Labs Creates Launch Lab Manufacturing Platform To Help Brands Capitalize On Buzz
For beauty brands, the race to stay relevant is faster than ever. TikTok-driven micro-trends, influencer collaborations and limited-run drops can explode in hours, leaving them scrambling to keep pace. E-commerce now accounts for...
Verdoie Launches In Retail With Ambitions To Become A Major Mover In Mushroom Beauty And Wellness
After starting in direct-to-consumer distribution in January, Verdoie is putting down roots—or, the parlance of root-free mushrooms, hyphae—by entering retail at Credo Beauty and Pharmacie Continent 7ème. The mushroom-powered Paris-based skincare and wellness brand has arrived on...
Credo Beauty Says Oui To French Beauty With New Capsule Collection
With its high-touch customer education and ingredients focus, Credo Beauty may be one of the United States’ closest approximations of a French pharmacy—and now it’s leaning into that distinction with a new French beauty capsule assortment. Launching...
New Studio Bridges The Gap Between Indie Beauty Brands And Contract Manufacturing
Advising tens of indie beauty brands at her consultancy Beauty Founders Agency, Melissa Hibbért has discovered they struggle to secure contract manufacturers attentive to them and willing to take them on as customers at order...
