The COVID-19 Employee Handbook: How Indie Beauty Brands Are Protecting Workers During The Pandemic
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 beauty business founders and executives: As uncertainty in the beauty industry mounts with COVID-19 continuing to spread, what steps have you taken...
An Inside Look At The Making Of Ipsy’s Glam Bags
Four years after its founding in 2011, a Women’s Wear Daily article described Ipsy as “low on the beauty-box radar screen.” Today, Ipsy certainly isn’t low on any radar screen in the beauty industry. While Birchbox...
Indie Beauty Businesses’ Efforts To Support Beauty Professionals Affected By COVID-19’s Economic Impacts And The Medical Community Fighting The Virus
The shutdowns of non-essential businesses to slow the proliferation of COVID-19
Base Beauty’s Jodi Katz On How To Successfully Execute Virtual Events
In the beauty industry, live events are occasions for joy, celebration and connection as brands mark product releases, collaborations, advertising campaigns, anniversaries and other milestones. Now that events have shifted from physical settings to screens, brands have the...
Work-Life Imbalance: How Beauty Entrepreneurs Are Juggling Childcare And Running Their Businesses
On top of the tough job running a brand, shelter-in-place orders increasing around the world to stem the spread of COVID-19 are forcing beauty entrepreneurs to handle childcare and education responsibilities. We wondered how they’re doing with their...
