Volition Beauty Allows Individual Consumers To Create Products With Major Mass Appeal
Former investor and self-professed data geek Patricia Santos wasn’t the most likely candidate to launch a next-generation beauty brand. “I don’t think I ever thought that I actually could do it,” she says. “It’s a nice, safe place to be an investor and to not actually have to run the companies yourself.” Santos stepped out ...
The Sizzling Six: How A Half-Dozen Exhibitors Created Heat For Their Brands At IBE Dallas 2018
Call them the Sizzling Six: the half-dozen leading brands at Indie Beauty Expo Dallas 2018 that rocketed to the top of post-show consumer and buyer surveys. To land high in the results of one such survey is a worthy achievement and no easy task. To rank high in the results of ...
Opu Labs Aims To Connect Skincare Consumers Around The World One Facial Scan At A Time
The world may be flattening, but no single tool has yet gathered data on the skin of consumers and the products they apply from all corners of it. Opu Labs wants to provide that tool in the form of an app powered by a suite of advanced image analysis, artificial intelligence, search, e-commerce, ...
The Pitfall Of Popularity: Inside The Vamp Stamp’s Uphill Battle Against Counterfeiters
A mere three weeks after The Vamp Stamp made its debut in March 2017, founder Veronica Lorenz spotted rip-offs of the brand’s patented winged liner tool on eBay. “There were hundreds of them. I was extremely emotional and upset, to say the least,” she recalls. “How would you feel if your baby was ...
Elanveda Escalates Its Look And De-escalates Its Retail Presence
When Elanveda was founded a decade ago, Instagram was two years from launching, Ayurveda had barely cracked the vocabulary of even the most health-conscious of American consumers, e-commerce was a paltry percentage of beauty sales, and most millennials weren’t out of high school or college. Today, the landscape has completely changed, and so ...