Sexual Wellness

The country is increasingly accepting of gay and lesbian sex, sex between consenting singles and pornography. As American views on sex and sexuality moderate, a rising group of sexual wellness brands is encouraging consumers to explore themselves as sexual beings. While sex may be evolving and getting better, the old adage that it sells hasn’t budged for businesses.

Market research firm Arizton projects the global sexual wellness industry, including lubricants, condoms, vibrators and more, will advance at an annual compound growth rate of over 8% to reach $40 billion by 2025. In contrast, color cosmetics, skincare and haircare are expected to proceed at CAGRs of 6.2%, 4.5% and 3.5%, respectively, during the same period. The sexual wellness industry is progressing despite censorship and advertising obstacles.

Kiana Reeves, chief education officer of CBD intimacy brand Foria joined Alexandra Fine, CEO and co-founder of Dame Products, and Jerome Nichols, CEO and founder of The Butters Hygienics Co., for a Beauty Independent In Conservation webinar to discuss the opportunities of and impediments to operating in a category considered taboo.