Alice Mroczkowski
Clean Fragrance Brand Brûmée Wants Consumers To Give Up Alcohol
Pharmacologist Anne-Claire Walch wants you to go alcohol-free in 2021. With your fragrance, that is. Her perfume brand Brûmée is joining a growing movement of beauty startups seeking to clean up the fragrance category. It has three...
The Challenges Indie Brands Face Moving From Direct-To-Consumer To Retail Distribution
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 12 brand founders and executives: When did you make the leap from direct-to-consumer distribution to the retail channel, and what were hurdles you...
Better & Better Turns Toothpaste Into Bathroom Eye Candy
Vladimir Vukicevic and Jerry Hu want to replace crumpled-up toothpaste with a classy alternative. The duo is reimagining toothpaste with their brand Better & Better, which takes a design-forward approach to an oral care category that’s historically...
Beauty Brand Founders Share What They Think Will Be Important Trends In 2021
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 37 founders and executives: What indie beauty trends do you think will be big in 2021?
How Beauty Brands Are Handling The Holiday Shipping Crunch
There’s been a lot of talk lately about the shipping crunch this holiday shopping season or the dreaded so-called shipageddon. In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 32 founders...
Brand Founders And Execs Weigh In On Sephora’s And Ulta Beauty’s Big Retail Partnerships
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 28 founders and executives: What do you think of the recently revealed partnerships between Ulta Beauty and Target, and Sephora and Kohl’s?...
Beauty Entrepreneurs Share How They Learned To Communicate Their Brand’s Story
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 founders and executives: How has the story of your brand evolved over time, and what tools have helped you hone it?
