Alice Mroczkowski
New Skincare Brand Caire Beauty Celebrates Women Going Through Menopause And Beyond
Longtime friends and beauty industry veterans, Celeste Lee and Lorrie King are the types of women always being asked for beauty advice. As they aged and increasingly fielded questions about the best products for hormone-impacted skin, they were...
Brand Founders And Execs On What Ipsy’s Takeover Of Boxycharm Means For Indie Beauty
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 11 brand founders and executives: What do you think of consolidation in the beauty box subscription sector as Ipsy...
Successful Customer Retention Tactics For Indie Beauty Brands
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 21 brand founders and executives: What are customer retention tactics that you’ve used successfully?
Former Lawyer Caroline Levy Comes Out Of Retirement To Launch Wine-Inspired Skincare Brand Zinda Beauty
Long before the coronavirus, former lawyer Caroline Levy was enjoying retirement by taking trips to wine country in the South of France. On one trip to the Rhone region, she discovered a face cream made at a vineyard....
Beauty Brand Founders On The Power Of Product Bundles
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 20 brand founders and executives: Have bundles been successful for you? Why or why not?
Steps Beauty Brands Are Taking To Become More Sustainable
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 29 brand founders and executives: What initiatives are you taking to make your company more sustainable? Is there anything you’ve wanted to do,...
What Brand Founders Think Of Beauty Industry Usage Of The Term “Multicultural”
In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 16 founders and executives: What do you think of the term “multicultural” as it pertains to a beauty segment? Is there a term...
