Claire McCormack
26 Bold Indie Beauty Predictions For 2026
The economy was jolted by three omnipresent forces this year—the national government, artificial intelligence and souring consumer sentiment—and the beauty industry wasn’t spared. Despite many businesses preparing for President Donald Trump’s tariff regime, its...
The VC Behind Magic Spoon, Olipop And Mud\Wtr Is Bullish On Beauty’s Unit Economics
There’s a fan-favorite cohort of new-era CPG brands positioning themselves as better-for-you alternatives and siphoning market share from legacy household names. They include Magic Spoon, Olipop and Mud\Wtr, which have distinguished themselves with punchy branding, thoughtfully formulated ingredient...
The Wellness Multiplier: GLP-1s, Aesthetic Procedures And Health Prioritization Accelerate Sales
Wellness isn’t just influencing beauty, it’s fundamentally realigning it. Consumer signals are clear: wellness has become a top priority, and shoppers are willing to spend on products and services that promise to help them reach their...
Making Sense Of Sephora’s Supplement Exit
The average American takes a supplement every day. In the United States, the beauty industry exceeds $100 billion, making it larger than the supplement industry, and Americans use about 12 personal care products daily. Yet the supplement...
Joi + Blokes Acquires HerMD As Telehealth Consolidation Grows
Telehealth company Joi + Blokes has acquired menopause and sexual health startup HerMD in a deal that encompasses two of the hottest wellness trends of 2025, hormone health and peptide therapy.
Fixer Advisory Group’s Founders Program Aims To Close Beauty And Wellness Entrepreneurs’ Knowledge Gaps
Entrepreneurial optimism is indie beauty’s rocket fuel, but entrepreneurs’ rosy outlook may obscure crucial aspects of running a business that they don’t know—and don’t know that they don’t know. Nicole Marra, founder and...
The Ancient Ingredients Captivating Contemporary Wellness Enthusiasts
The wellness world is being pulled in two directions. For every ripped-from-the-future tool, consumers are returning to an ancient treatment. There’s rising attention to plant ingredients like kanna, a mood- and relaxation-enhancing extract...
