Claire McCormack
As Other Retailers Retreat, Ulta Beauty Doubles Down On Wellness With In-Store Boutiques
As other retailers walk away from wellness, Ulta Beauty is giving the category a more prominent, dedicated space and visual identity inside stores with Wellness by Ulta Beauty shop-in-shop boutiques. Housing 58 brands, the...
Target Accelerates Wellness Strategy As Retailers Jockey For Position In The Category
In a fierce retail battle for wellness consumers, Target is casting a wide net, aiming to reach everyone from the curious neophyte to the committed biohacker with a sweeping expansion across food, supplements, beauty, baby and...
Can AI Make You Healthier? The Wellness Industry Assesses ChatGPT And Claude’s New Tools
Millions of people are already using artificial intelligence platforms to answer their burning (sometimes literally) health and wellness questions, and the platforms are hungry for even more health and wellness-related visits. OpenAI is making an aggressive move...
How Nearly 50-Year-Old WishGarden Herbs Resonates With Everyone From MAHA Followers To Erewhon Shoppers
Family-owned and -operated wellness brand WishGarden Herbs has already gone through an acquisition—way back in 1987. That year, Boulder, Colo.-based midwife Catherine Hunziker bought the women’s wellness business, a literal closet’s worth of herbal tinctures designed to...
Sexual Wellness Group Launches As Vertically Integrated Home Of Hello Cake And Trigg Laboratories
There’s a new vertically integrated holding company on the sexual wellness scene: Sexual Wellness Group, which houses the brands Hello Cake, Wet Lubricants and Turn On Lubricants along with manufacturer Trigg...
26 Bold Indie Beauty Predictions For 2026
The economy was jolted by three omnipresent forces this year—the national government, artificial intelligence and souring consumer sentiment—and the beauty industry wasn’t spared. Despite many businesses preparing for President Donald Trump’s tariff regime, its...
The VC Behind Magic Spoon, Olipop And Mud\Wtr Is Bullish On Beauty’s Unit Economics
There’s a fan-favorite cohort of new-era CPG brands positioning themselves as better-for-you alternatives and siphoning market share from legacy household names. They include Magic Spoon, Olipop and Mud\Wtr, which have distinguished themselves with punchy branding, thoughtfully formulated ingredient...
