Claire McCormack
4 Ways Bootstrapped Skincare Brand Mara Holds Its Own Against Well-Funded Competitors At Sephora
At Sephora, most brands that shoppers may consider indie—Summer Fridays, Tower 28, Glow Recipe, Kosas and Topicals, for example—have all received millions of dollars in institutional funding. In the beauty industry, many believe it’s virtually impossible to thrive...
“Tariffs Are A Death Sentence”: Nearly 40 Female Brand Founders Call For Small Business Exemptions
A group of nearly 40 female founders from consumer packaged goods brands that have collectively driven over $800 million in revenues have come together to publicly ask that small businesses receive exemptions to tariffs imposed by...
Digital Health Company Wellkasa Acquires Supplement Brand Peak + Valley
Digital health and nutraceutical company Wellkasa has acquired supplement brand Peak + Valley for an undisclosed price. Nadine Joseph, founder of Peak + Valley, which sells $29.99 adaptogenic...
New Sexual Wellness Brands Carve Out Niches And Incorporate Technology To Succeed In A Challenging Category
With the sexual wellness category not quite as sexy to retailers, investors and consumers as it was a few years back, new sexual wellness brands are strategizing to be indispensable to smaller, dedicated consumer groups rather...
How A Kind Snacks Veteran Now At Camino Partners Looks At The Longevity Opportunity
An early mover in the better-for-you snacks category, Kind Snacks is now a standard bearer of a successful consumer packaged goods brand trajectory. Daniel Lubetzky founded the company in 2004, and Mars bought a...
Productivity-Boosting Nicotine Alternative Sett Launches With $3.8M In Funding
Sett, a new entrant in the buzzy nicotine alternative category, has launched with $3.8 million in funding. The brand’s backers are venture capital firms Jazz Venture Partners, where Sett...
South Asian-Inspired Skincare Brand Love, Indus Returns To QVC After A Sellout Debut Last Year
Love, Indus is appearing on QVC today, marking the third time in less than six months it’s been featured on the shopping network that beams into hundreds of millions of homes. The South...
