Claire McCormack

Sexual Wellness Company Vella Bioscience Introduces An Anatomically Correct NFT
For the launch of Women’s Pleasure Serum, a topical serum designed to promote frequent and satisfying orgasms, Vella Bioscience believed it needed anatomically correct images to explain how the product works by conveying the physiological change that...

In-House Production Helps Numerous Beauty Brands Sidestep Supply Chain Issues
What’s one of the most effective ways to avoid the supply chain disruptions plaguing the beauty industry? Cut out the weakest links. Numerous independent beauty brands are doing exactly that by handling their own...

Sexual Wellness Brand Maude And Supplement Brand Asystem Partner On Libido Gummies
In June last year, Maude raised a $5.8 million series A round, bringing its total funding to $10 million and making founder Éva Goicochea a member of a small group of Latina founders to raise...

How Sexual Health And Wellness Brand Founders Are Fighting Social Media Censorship
Sexual health and wellness brand founders often have to be de facto activists, too. While most other consumer packaged goods brands can gain market traction by advertising their products through Google and social...

Influencer Sommer Ray’s Imaraïs Beauty Enters J.C. Penney As The First Ingestible Brand In Its New Beauty Assortment
After scoring partnerships with Nordstrom, Saks Fifth Avenue and Holt Renfrew in the six months since its launch, influencer Sommer Ray’s brand Imaraïs Beauty will enter J.C. Penney locations with recently revamped beauty...

Davlyn Mosley Worked With Her Dermatologist Mother To Create Namesake Skincare For Melanin-Rich Skin
When both of your parents are doctors, you may feel pressure to go into medicine. While Davlyn Mosley was profoundly influenced by her dermatologist mother, Dr. Lynn McKinley-Grant, she went the product rather than physician route...

Alfred Dunhill’s Great Granddaughter Builds Upon Her Family’s Luxury Heritage With Premium CBD And Wellness Brand Lady A
In a way, Alexandra Dunhill, great granddaughter of Alfred Dunhill, is continuing the family business. The Londoner is the founder of Lady A, a luxury CBD beauty and wellness brand...