Claire McCormack
A First Look At Six Brands Launching At IBE NY 2019
The price of digital ads has risen sharply in the last two years, making an effective launch campaign costly for emerging brands. As beauty and wellness companies search for an impactful...
Color Cosmetics Specialist Clove + Hallow Grows Its Team, Wins On Amazon And Launches In Lord & Taylor
Three-year-old clean color cosmetics line Clove + Hallow is hitting its stride. Founded by makeup artist Sarah Biggers, the vegan and cruelty-free line is currently available in 115 retail doors around the world,...
IBMG Heralds First-Ever Week Of Independent Beauty
As Indie Beauty Media Group celebrates the five year anniversary of its marquee event, the New York edition of Indie Beauty Expo at Pier 94 on Aug. 21 and 22, the...
Former Smashbox Exec Michele Gough Baril Launches Skincare-Makeup Hybrid Range Iris&Romeo
When Michele Gough Baril met rescued racehorse Romeo, she decided to ride off into the sunset, leaving her high-powered beauty career behind her. Now, after a few years of quiet reflection, horseback riding and shoveling manure, she’s decided...
With $35M In Recent Investment To Fuel Growth, Nutrafol Is Carving Out The Hair Wellness Category
Nutrafol co-founder Giorgos Tsetis’ head of golden blond waves is one of the hair supplement brand’s most effective marketing tools, especially when you learn he started experiencing hair loss in his early 20s....
“What Feminist Capitalism Can Look Like”: Dame And Unbound Join Forces To Raise Awareness About Sexism In Advertising
After both fighting contentious battles with New York City’s Metropolitan Transportation Authority over banned advertising, sexual wellness brands Unbound and Dame Products are joining forces to raise awareness about what they contend is selective enforcement of ad guidelines...
Don’t Call It A CBD Brand: Plant People Is Diversifying Its Message Beyond The Trendy Ingredient
In a beauty and wellness ecosystem saturated with CBD, Plant People is looking to differentiate itself by going beyond the ubiquitous three-letter acronym. While CBD is a part of the forward-thinking hemp-based brand’s products, it’s not the...
