Erica La Sala
Estée Lauder’s Aggressive Tactics Drive Up Amazon’s Beauty Advertising Rates, According To Envision Horizons Report
Estée Lauder Cos. Inc.’s Amazon presence, which started last year after prolonged reluctance to join the e-commerce giant’s assortment, has skyrocketed advertising rates in the beauty category on it, according to a new report from Amazon growth agency...
Ciele Cosmetics And Remi Cachet On Building Thriving Expert-Led Brands
More than a century ago, Max Factor leveraged his makeup artistry with a brand, and ever since, beauty professionals have been following in his footsteps, although interest in their brands has waxed and waned. These days, professional expertise...
Celebrity Beauty Brands Are Bigger Than Ever—But Their Growth Is Slowing
Notwithstanding a few epic busts (Jared Leto’s lifestyle brand Twentynine Palms shuttering less than a year after launch and JLo Beauty’s Sephora eviction), celebrity beauty brands are bigger than ever. They surpassed $1 billion in sales for...
Cos Bar’s Back-To-Basics Strategies For Navigating Slowing Luxury Beauty Spending
Luxury beauty retailer Cos Bar is caught in the crosshairs of slowing luxury spending and beauty industry growth. Credit card transaction data from Citi provided to The Wall Street Journal...
5 Beauty Brands Launching At Walmart
Walmart is refreshing its assortment with budding and heritage brands in haircare, home fragrance and personal care. The brand additions come after the nation’s largest retailer named Vinima Shekhar to the role of VP of...
“Only Just Getting Started”: Why The Fragrance Boom Could Be Long Lasting
“It’s only just getting started,” declared Eauso Vert co-founder Faye Harris of the fragrance boom during a recent Beauty Independent In Conversation webinar on the fragrance category. Harris’s optimism about fragrance comes after a 2024 in which,...
No Shame In The Dupe Game: MCoBeauty, Timeless And Skincare Generics On Imitation’s Upsides
The market research firm NIQ has determined dupes or less expensive alternatives to hot premium beauty products are good for the beauty business: They encourage trial, provide value for those seeking it, and facilitate matriculation into the...
