Skincare Overtakes Fragrance As Beauty’s Leading Growth Driver In Late 2025

Skincare reclaimed the lead as beauty’s top growth driver in the final quarter of 2025, overtaking fragrance, according to new data from consumer insights firm YipitData. Between October and December, skincare sales increased 12% on...

Sephora EVP Carolyn Bojanowski On Bold Makeup’s Return, Value-Driven Shopping And Beauty’s Holistic Evolution

This past holiday season, Sephora saw demand rise for makeup brands like Makeup by Mario, One/Size, Charlotte Tilbury, Hourglass and Sephora Collection, setting the stage for what the beauty specialty retailer expects will be a return to bold...

Beauty Brands Scramble To Rework Logistics As TikTok Shop Shifts Away From Self-Fulfilled Shipping

In one of the most sweeping infrastructure changes made yet since it launched in the United States in 2023, TikTok Shop is discontinuing seller shipping, the option that allowed brands to fulfill orders themselves,

CVS’s Strategy For Winning Selective Beauty Shoppers: Minis, Discovery And Efficacy

Certainly, today’s beauty shopper loves a good deal, but they want much more than that. They seek proof, quality and a sense of control. CVS is adjusting its beauty selection to respond to...

Beauty Growth Forecast Flat To 2.5% In Q1 As Consumers Trade Down In Select Categories

Beauty spending growth is expected to be muted for the first quarter this year in the United States, according to two new forecasts. Data provider Daash Intelligence...

Post–Space NK, Beautyspace Plans To Open Its Own Stores In NYC This Year

Nearly two years after changing ownership, Beautyspace is making a bigger push to reach beauty shoppers directly. The prestige wholesale curator, an outgrowth of Space NK’s former arm in the United States,...

Clinical Skincare, Body Care Dominated 2025 Online Sales At Sephora And Ulta Beauty

In 2025, online winners at Sephora and Ulta Beauty skewed clinical and functional, not simply trend-driven. According to new data from beauty e-commerce agency Navigo Marketing