Erica La Sala
How Ulta Beauty Can Measure Success On TikTok Shop
The average American adult spent the equivalent of about 14 days last year on TikTok, roughly 67 times the amount of time an Ulta Beauty customer spends in its stores annually, based on about 10 visits lasting...
Inside Sephora And Ulta Beauty’s Battle For The Next Big Brands
In a cutthroat retail environment where newness is a critical lever to maintain relevance, Sephora and Ulta Beauty are doubling down on their distinct positioning through a wave of brand launches landing on shelves.
Can Ulta Beauty Close The Brand-Building Gap With Sephora?
Sephora is known for wielding beauty trends for maximum benefit, cutthroat curation and cooking up brands “in the kitchen” that speak to its shoppers’ intense beauty proclivities and reward the retailer with exclusives. Ulta Beauty is known...
Some Beauty Brands Leave TikTok Shop As Its Economics Don’t Add Up
Commanding nearly 20% of the $87 billion social commerce market in the United States in 2025, TikTok Shop has quickly become an essential discovery driver for beauty brands, but some emerging brands are choosing to...
Kline Identifies Likely Indie Beauty Acquisition Targets
Science, not sex appeal, is the beauty industry’s strongest selling point today. That’s the conclusion Kline & Company is drawing in a new report listing 20 likely indie beauty acquisition targets across skincare, makeup,...
As Beauty Bay Teeters, Beauty E-Tailers Face Urgent Pressure To Reinvent
Beauty Bay has taken down its website as the gen Z-loved beauty e-tailer moves toward a potential administration process, the British equivalent of Chapter 11 bankruptcy protection, after years of declining sales, a development that...
The Strategies Behind Beauty’s Top-Selling Brands On TikTok Shop
To win the next generation of online beauty shoppers on TikTok Shop, the platform’s top beauty brands are proving that creator-led storytelling, scroll-stopping content and consistent experimentation matter more than traditional marketing playbooks or retail distribution...
