Erica La Sala
Sephora Revamps Accelerate To Help Build Brands To Last
Launching at Sephora is only the beginning, not the end goal, of building a sustainable beauty brand. In acknowledgment of that reality, the beauty specialty retailer is revamping its Accelerate program for emerging brands to focus...
The Everlane Example: Lessons From The Once-Darling DTC Brand Selling (Out) To Shein
For a generation of consumers sold on the ideal that fashion could be stylish and ethical at the same time, news of Everlane’s sale to Shein this week is an unsettling development. Reported...
Amazon Beauty’s Winner-Take-More Dynamics
As the beauty category expands on Amazon, sales are increasingly consolidating around brands aggressively leveraging the platform as a growth engine rather than simply a replenishment channel. According to a report from beauty e-commerce agency Navigo, the...
In The TikTok Era, Ipsy Is Betting On IRL Beauty Discovery
Ipsy is thinking outside the box, literally, leaning into creators, regional activations and IRL experiences as it attempts to stay culturally relevant in a beauty industry that has absorbed many of its early innovations. Along with
The Brutal Economics Of Beauty Specialty Retail
For many emerging beauty brands, landing on the shelves of Sephora or Ulta Beauty is the ultimate validation, but achieving profitability is becoming more elusive as retail costs continue to climb. Brands are being forced to think...
TikTok-Favorite 4AM Lands $4M Seed Round And Target Rollout As It Reinvents Facial Wipes
TikTok darling 4AM has secured a $4 million seed round as it makes the jump from clicks to bricks with a rollout at Target. The oversubscribed round was led by CAVU Consumer Partners, the venture...
TikTok Shop Beauty Sales Near $1B In First Quarter
Beauty demand shows no signs of slowing on TikTok Shop. According to e-commerce intelligence platform Charm.io, TikTok Shop racked up $928.5 million in beauty sales during the first quarter of the year in the United States, a...
