Jane Carlson
Ipsy, Too Faced And Winky Lux Execs On Why Omnichannel Distribution Is So Important Today
Standing out in the crowded beauty landscape and stoking consumer loyalty is exceedingly tough, even for well-established brands. Brands looking to keep their customers coming back have to be where they shop and spark buzz in...
3 Strategies That Paid Off For Skincare And Body Care Brand Kate McLeod
Known for solid moisturizers called stones, Kate McLeod went from cooking products on her kitchen stove in 2018 to her namesake bootstrapped brand generating $5 million in revenues last year. This year, it’s on...
Beauty Independent Presents The 2022 Beacon Awards Winners At A Virtual Ceremony
Olaplex CEO JuE Wong, Urban Decay and Caliray co-founder Wende Zomnir, Vegamour founder and CEO Daniel Hodgdon, and body care brand Kate McLeod took home top honors during the third annual Beauty Independent Beacon...
Beacon Award Winner Droplette Grows Portfolio Of Skincare Products To Pair With Its Signature Device
Droplette, winner of the 2021 Beacon Award for Innovation of the Year, is building out a suite of products beyond its signature device. Designed to infuse formulas into the skin, MIT-trained scientists Madhavi Gavini and...
Olfactory NYC Uses Fragrance Customization To Power Customer Discovery And Retention
When Joseph Vittoria launched Olfactory NYC in 2017, it sold high-quality fragrances made affordable by stripping away expensive marketing and packaging. Customization wasn’t part of the plan. “There are those customization processes online where you...
How Skincare Brand Flora Mirabilis Wound Up Operating Out Of Headquarters Built By Charlie Chaplin
While on a walk with her personal and professional partner Christopher Cuseo in earl 2021, Flora Mirabilis founder Jordan LaFragola stumbled onto the perfect headquarters for her skincare brand. The Los Angeles property has two...
Youth To The People Co-Founder Joe Cloyes Shares Four Important Strategies That Led To L’Oréal Acquiring The Brand
No doubt about it, 2021 was a banner year for clean skincare brand Youth to the People. In August, it rolled out its first out-of-home advertising campaign in five cities. In September, it won Beauty Independent’s Beacon...
