Jane Carlson
How Inference Beauty Is Using AI To Turn First-Party Data Into Higher Conversion Rates
Inference Beauty founder Estella Benz argues the future of beauty e-commerce will be decided not by who adopts artificial intelligence first, but by who feeds it the most meaningful data. “Any kind of...
Inside The Now Massage’s Framework For Scaling To 100 Locations This Year
When The Now Massage opened its first location in Los Angeles in 2015, co-founder and chief creative officer Gara Post wasn’t trying to build the next national chain. She was solving a narrower problem: massage concepts sat between...
Smarter, Subtler, Regenerative: 11 Trends Reshaping Aesthetics In 2026
In 2026, aesthetic procedures are set to become smarter, subtler and more biologically respectful, propelled by progress in regenerative science, surgical precision and longevity-focused care. In 2024, Americans underwent more than 28.5 million...
The Strategies That Took LaserAway To 200 Clinics With Zero Closures
Founded in 2005 by brothers Scott, Brock and Todd Heckmann with physician Roy Winston, and focused on nonsurgical laser and injectable treatments, LaserAway has become the country’s largest aesthetics chain, reaching more than 200 locations...
Med-Spa Chain SEV Laser Grows To Over 50 Locations Nationwide With Accessible Pricing Approach
SEV Laser, a med-spa concept specializing in laser hair removal, has more than doubled its geographic footprint. In the past year, the chain has expanded into eight new markets, including Orlando, Phoenix and...
This Popular Skin-Tightening Procedure In South Korea Is Now Available To Americans
Traditional radiofrequency devices have long been dogged by compromises—painful sessions, unwanted fat loss, a major drawback particularly in the GLP-1 era, or results that fade too fast. Cynosure Lutronic’s XERF system, cleared by the...
The New Rules For Developing Bestselling Beauty Products
The rules for creating winning beauty products have been rewritten by speed-to-market pressures, consumer demands for efficacy and the relentless pace of trends, according to those on the front lines of developing beauty’s most-hyped products.
