Jenny Berg
Why Alchimie Forever Waits A Year And A Half Between Product Launches
When Alchimie Forever introduces Kantic Light Clarifying Cream later this month, the skincare and body care brand will reach 17 stockkeeping units. While that may seem like a fairly sizable number, it hasn’t arisen from repeatedly releasing...
With New Brand Un_did, A Beauty Industry Veteran Aims To Subvert Industry Norms
After a decade in sales and marketing for big beauty brands, Romi Dasani was burnt out. He says, “I was like, ‘You know what? I feel like I’m getting stuck in a rut.’” To escape the rut, he...
With A Launch At Holt Renfrew, Indigenous Skincare Brand Sḵwálwen Botanicals Bolsters Its Luxury Positioning
For Leigh Joseph, respectfully harvesting plants in the forests, estuaries and meadows of Squamish, British Columbia connects her to her roots. The Indigenous founder of Sḵwálwen Botanicals, ethnobotanist and community activist views her brand’s wild-crafted skincare and...
