Jenny Berg

“Nothing Short Of Extraordinary”: A Look At Beauty’s Performance In The Second Quarter
“I am ready to share some exhilarating numbers with you,” said Larissa Jensen, VP and beauty advisor at market research firm The NPD Group, to kick off Beauty Independent’s quarterly snapshot In Conversation webinar...

Founded By A Floral Designer, Cleanse Gourmet Lands Its Botanical Products In Terrain
In 2006, Maggie Rasmussen was working for a LASIK surgeon by day and creating bath products at night. “I actually just started making soaps as a craft, using materials from the craft store,” says the founder of

New E-Tailer Project Byouty Presents Conscious Beauty Brands To Middle Eastern Consumers
Project Byouty founder Amy Wilkinson-Lough was working in the music industry in Dubai when her father received an unexpected cancer diagnosis. “I flew to the U.K. and, like you do when someone you love is really unwell,...

What It Was Like For The Founders Of Selfmade, Mad Rabbit And Cake To Raise Early-Stage Funding
Securing funding can be difficult for brands at any time, but beauty and wellness entrepreneurs that have accomplished it largely agree that the first few dollars are often the most challenging. In the most recent episode of Beauty...

The First Principles Of Sunscreen For Brands That Want To Add It To Their Assortments
Sunscreen increasingly isn’t just a summertime staple—and that’s not the only way the product is changing. During the most recent installment of Beauty Independent’s In Conversation webinar series last Wednesday, sun protection experts shared their thoughts...