TikTok-Loved Clean Luxury Fragrance Brand And Beacon Award Winner Eauso Vert Gets Retail Lift

Clean luxury fragrance brand Eauso Vert is riding a welcome consumer and press reception into retailers. It’s entered Moda Operandi and Bergdorf Goodman, where Salvia Salvia, a savory skin musk fragrance, has made its exclusive store debut....

New Brand Calling Refreshes Face Mist For On-The-Go City Girls

Prior to launching Calling Beauty, Sabah Yaqoob spent a year calling upwards of 150 women to learn about what they want out of the products they spend their money on—and named her brand after the...

6 Buzzy “Athbeauty” Brands To Put In Your Gym Bag

Roughly one in five Americans exercise daily—and many more are outfitted like they do. Lululemon crossed $1 billion in sales in 2011 and $8 billion last year based on interest in athleisure style whether its customers are...

Latticia Morapedi Created A Product To Help Her Son’s Eczema. Now, She Wants Her Brand To Be A Skin Savior For Everyone.

In the summer, Latticia Morapedi finally quit her full-time job to focus on her namesake beauty brand, Latticia Organics. Founded in 2018, its wellness-centered approach is inspired by Morapedi’s mother and her holistic style of...

Former Neutrogena And Target Execs Team Up To Disrupt Haircare With Concentrated Products

Small Wonder co-founders Stephanie Farsht and Paul Earle were teaching colleagues at Northwestern’s Kellogg School of Management when they began discussing their frustration with the state of haircare. “We both hated buying products that are mostly...

E.l.f. Beauty Acquires Naturium To Grow Skincare Market Share

Already a makeup juggernaut, E.l.f. Beauty is angling for the same status in skincare by acquiring Naturium for $355 million. The company’s deal for the brand, which consists of a combination of cash...

Social Media Sensation Brad Mondo’s Brand XMondo Selects Sally Beauty As Its First Retail Partner

“Sally Beauty was the first place I ever bought hair color or any hair supplies,” says XMondo founder Brad Mondo. “I would walk down the aisles of color, extensions and hair products and be so excited...