Kaleigh Fasanella
6 Buzzy “Athbeauty” Brands To Put In Your Gym Bag
Roughly one in five Americans exercise daily—and many more are outfitted like they do. Lululemon crossed $1 billion in sales in 2011 and $8 billion last year based on interest in athleisure style whether its customers are...
Latticia Morapedi Created A Product To Help Her Son’s Eczema. Now, She Wants Her Brand To Be A Skin Savior For Everyone.
In the summer, Latticia Morapedi finally quit her full-time job to focus on her namesake beauty brand, Latticia Organics. Founded in 2018, its wellness-centered approach is inspired by Morapedi’s mother and her holistic style of...
Former Neutrogena And Target Execs Team Up To Disrupt Haircare With Concentrated Products
Small Wonder co-founders Stephanie Farsht and Paul Earle were teaching colleagues at Northwestern’s Kellogg School of Management when they began discussing their frustration with the state of haircare. “We both hated buying products that are mostly...
E.l.f. Beauty Acquires Naturium To Grow Skincare Market Share
Already a makeup juggernaut, E.l.f. Beauty is angling for the same status in skincare by acquiring Naturium for $355 million. The company’s deal for the brand, which consists of a combination of cash...
Social Media Sensation Brad Mondo’s Brand XMondo Selects Sally Beauty As Its First Retail Partner
“Sally Beauty was the first place I ever bought hair color or any hair supplies,” says XMondo founder Brad Mondo. “I would walk down the aisles of color, extensions and hair products and be so excited...
Starting With A Single Product, This New French Pharmacist-Founded Skincare Brand Is Exceeding Sales Projections
Growing up in the South of France, Natacha Bonjout revered the French Riviera’s stunning beauty and the region’s simple approach to life. Coupled with her professional background in beauty and desire to bring something new to skincare, they...
The Founders Of New Beauty Brand Apostle Are Determined To Make Men’s Makeup Mainstream In The US
Breaking into the men’s makeup category is no easy feat, as evidenced by the limited number of brands selling cosmetics directly to men. Yet, attitudes toward makeup for men, not to mention masculinity generally, are rapidly changing, with...
