Makeup Brand Elate Cosmetics Has Championed Sustainable Beauty From Day One
A standard red lipstick sparked Melodie Reynolds’ sustainable makeup brand Elate Cosmetics. After purchasing the product from a major beauty company, she unwrapped its tiny tube and generated a pile of garbage that couldn’t be recycled. “It still makes me emotional to think about,” says Reynolds. Later on, she was handling the makeup ...
Benign Shine: Clean Beauty Brand Magic & Manifest’s Biodegradable Glitter And Face Stickers Brighten Retail Shelves
At jewelry and temporary tattoo brand Love and Madness, Heather McAvoy created 2,000-plus designs for the likes of Claire’s and Free People. “I must have sold a million tattoos, seriously,” she says. “I had an office in New York. I had a bunch of people working for me. We had an office in LA. ...
Feminine-Care Startup Rael Is Banking On Brick-And-Mortar Distribution To Reach $50M In Revenue This Year
When Yanghee Paik moved to the United States 15 years ago, there were numerous things she missed about her native South Korea. Comfortable, high-quality feminine care was chief among them. Every time she went back, she would return with a massive supply. Paik’s not the only one. She says, “Some Korean women bring back ...
Startup SwearBy Pinky Swears Its Product Reviews Are Real
As a former marketing head for several women’s brands, including NYDJ and Juicy Couture, Kate Foster Lengyel has witnessed the pros and cons of influencer marketing firsthand. She’s seen how easy it is for companies to fabricate positive reviews and knows the data around consumer behavior and online recommendations inside and out. “Did you ...
Promising For Sustainability, Refillable Beauty Packaging Is A Tough Sell For Consumers And Retailers
Most beauty brands create products to respond to what people want or capitalize on trends. Elate Cosmetics takes a different approach. “We look at what type of package a product will have to go in and how that is going to impact the planet,” says founder and CEO Melodie Reynolds. The makeup company ...
Pangea Organics Founder Joshua Onysko Is Building A Syndicate Of Clean Beauty Brands And Alpine Provisions Is The Latest Addition
Joshua Scott Onysko is both a mountain and modern-day Renaissance man. He moved to Vermont from Rhode Island when he was 17 and fell in love with nature, eventually landing in Boulder, Colo. He dabbles in poetry and abstract painting, taught himself perfumery and is well on his way to building a clean beauty ...
Flaunt Body Is Launching With A Face Mask For The Bikini Line
Cameron Alexis Moore can thank a potential romantic encounter for giving her the idea for Flaunt Body, her soon-to-launch intimate skincare company. Prior to a date, she experienced a terrible reaction from shaving her bikini area with an old razor. In a pinch, she reached for a facial sheet mask she had ordered ...