Maghan McDowell
Voice Shopping: How To Join The Conversation
It’s not the time for beauty brands to quiet down. They must make their voices heard or risk losing out on sales that are spoken, not clicked or rung up in person. Voice assistant technology such as Amazon’s...
Crowdfunding For A Beauty Brand? Start Small
When Finnigan Jones and Lyndsey Johnson launched their first Kickstarter campaign last July, they sought to raise $75,000 during a 30-day period for their fledgling natural perfume brand Luna Noel. They’d prototyped about 100 units, but needed...
Beauty Not As Pain, But A Remedy For It
Former yoga teacher and nutrition coach Zander Gladish wasn’t inclined to take painkillers, but pain in his shoulder, spine and under his arm from T4 Syndrome in addition to a loss of strength and dexterity was pushing him...
Breaking The Code: The Beauty Implications Of DNA Testing
Despite being a vegan triathlete, Plum Organics co-founder Neil Grimmer had been spending too much time stuck on airplanes and eating on the go. While promoting one of the fastest-growing kids nutrition brands in the U.S., his...
