Credo Shares Its Stance On Clean Beauty At Forum In San Francisco
Often dubbed the Sephora of clean beauty, Credo has gone beyond Sephora when it comes to clean beauty. The San Francisco-based multibrand retailer is providing clarity on the term clean beauty for consumers and the brands it stocks by shoring up its vetting process for products. In doing so, it’s zeroing in ...
Nine Tips For Beauty Brands Trying To Beat Facebook’s Algorithm Change
In the beauty industry today, Facebook’s algorithm may be one of the most important ingredients for success. When it shifts, brands are forced to adjust their marketing formulas to continue to flourish on the world’s largest social media platform and off. Facebook isn’t making it easy on beauty brands. In late 2017, CEO Mark ...
Should Beauty Brands And Influencers Use Amazon’s Social Media Platform Spark?
Beauty brands and influencers are testing Amazon’s social media platform Spark to spotlight products, but the payoff is unclear, at least so far. On July 17 last year, Amazon officially introduced Spark to push the giant e-tailer into social commerce. Rather than encouraging users to connect with people they know, it requires that they ...
What Bloomingdale’s Is Looking For In New Beauty Brands
When Juice Beauty premiered at Bloomingdale’s, the organic brand matched several attributes the department store retailer was looking for in new beauty brands: Its wellness positioning suited California shoppers; it was based in Northern California; and it had a standout product in the Green Apple Peel. Those details were shared during a ...
The Modern Beauty Matchmaker: Béni Taps Technology To Pair Natural Products With Customers
Béni is playing the role of clean beauty Cupid by matching customers to products. Founded by former accountant Naomi Saito, the fledgling San Francisco-based marketplace specializes in providing personalized product recommendations to customers directly from independent beauty brands. Today, about 30 natural brands spanning the skincare, body and bath, fragrance, hair, makeup and ...
New To Augmented Reality? Experiment And Have Fun
Sure, augmented reality is snazzy and cool, but that doesn’t make it a fit for every beauty endeavor. When Benefit Cosmetics’ digital marketing manager Emily Dybwad was devising an augmented reality offering, she realized it had to be tapped for the right business case to justify investment and compliment the beauty brand’s expertise. Benefit ...
How To Develop A Cult Brand: Be Human
What does it mean to be a cult brand? In the social media era, it often boils down to cultivating loyal customers who like and share the brand’s products in a way that feels organic. Generating the requisite emotional connection often comes from leaning into a brand’s humanity. That was a key takeaway from ...