Rachel Brown
Fragrance Decanting Is Growing. Is It Hurting Or Helping Brands?
#PerfumeTok is engaged in a discussion about decanting by e-commerce websites that divide perfumes into smaller sizes for consumers to try at lower prices, with critics arguing that decants may be counterfeit and supporters countering...
A Small Beauty Brand Buyer On The Valuation Gap That’s Sinking Deals
For the last two years, Thomas Winarick has been scouring the beauty landscape to buy a struggling brand that could be reinvigorated with capital and new management. He’s been in discussions with 10 brands, but, so far, the...
Nailing Platform Strategies Is Paramount Now That The “Beauty Floor Is Digital”
With TikTok Shop and Amazon gaining market share in beauty, Cristina Nuñez, co-founder and general partner of True Beauty Ventures, wrote in a recent Substack post, “Today’s beauty floor is digital.” According to an analysis by...
Beauty Industry Vet’s Gray Hair Brand Silverist Enters Retail At Credo
Silverist, the haircare brand born out of beauty industry veteran Evelyn Wang’s mission to serve people with gray hair, including herself, is bringing that mission to retail with a Credo rollout. The retail...
Rhode’s DTC Sales Bonanza Gives Brands The Wrong Idea. A DTC Expert Level Sets.
In its first year alone, Rhode, the gen Z-loved 3-year-old brand founded by Hailey Bieber that E.l.f. Beauty just scooped up for $1 billion, generated $100 million in sales in direct-to-consumer distribution.
XRC Ventures On Why Science-Backed Skincare Is “The Most Compelling Category” For Beauty Investors
Out of all the product categories in beauty today, Diana Melencio, general partner at venture capital firm XRC Ventures’ Brand Capital Fund, calls science-backed skincare “the most compelling category for early-stage investors.”
Conscious Beauty Collective Changes Name To Power Beauty Collab And Business Model To Shop-In-Shops
Conscious Beauty Collective has transitioned to a new name—Power Beauty Collab—and a new business model that curates selections of clean indie beauty and wellness brands for stores, salons, spas and fitness studios. Launched...
