Rachel Brown
One Brand’s Proactive Eight-Point Plan To Resuscitate Sales Amid The Pandemic (Spoiler Alert: It Works)
During the week of March 23, when East Coast states enacted shelter-in-place orders to stem the spread of the coronavirus, direct-to-consumer clean makeup brand Aisling Organics’ sales plummeted 90%. Not about to take it on the chin...
After Soaring During The Hand Sanitizer Shopping Frenzy, Olika Sets Up For Gains Long After It
The hand-sanitizer rush provided a wind beneath Olika’s wings. As the coronavirus pandemic took hold in the United States, concerned shoppers frantically scooped up the disinfecting agent in early March, sending sales skyrocketing 470%, according to
Emerging Brand Ami Wellness Wants Women To Turn To Tinctures For Everyday Health
When Triniti Gawthrop was a child in Port Chester, N.Y., she’d only be given a pill as a last resort. “If we had a headache, we took deep breaths and drank water,” recounts the current Elkhart, Ind., resident....
10 Transformational Days In The Life Of A Beauty Company Adjusting To The Pandemic’s Business Realities
On March 16, more than 150 Life Time gyms across the nation shuttered at 8 p.m. “We had to stop all orders that were going to go there before they left the next morning from our facility,” recounts...
Dr. Paw Paw, The British Brand That Sells A Balm Every Minute, Has Arrived At Ulta Beauty
No idea what paw paw is? Don’t worry, the balm brand Dr. Paw Paw has come to America to teach you about it. Ulta Beauty introduced the British import on its website and, once the retailer’s locations...
Will The Lipstick Effect Hold During This Economic Downturn?
Vannett Li, a senior strategist at San Francisco branding agency Bartlett Brands, doesn’t usually primp for the several Zoom meetings she participates in per week lately. However, if she feels a video conference demands extra professionalism, she...
New Makeup Brand Incubator Mubic Kicks Off With Amazon-Exclusive Cosmetic Kits From One Click Beauty
Mubic is turning to emerging channels in the beauty market. Beginning with cosmetic kit specialist One Click Beauty’s Amazon exclusivity, the new makeup brand incubator is steering clear of brick-and-mortar retail to uncover distribution opportunities that aren’t...
