Is A 700% Retail Markup Too Much For A Beauty Product?

During an episode of the ABC television show “Shark Tank” that aired Friday, Fur co-founders Laura Schubert and Lillian Tung reveal the brand’s signature oil costs $5.34 to make and retails for $46, leading to a markup of more than...

For New Skincare Brand Luneia, Performance Doesn’t Come At The Planet’s Expense

Gemma Harling is new skincare brand Luneia’s muse. She’s also its founder. Guided by Harling’s personal experience hunting for products to address her hormonal acne and professional experience stewarding brands at retail as a former senior beauty...

Fleur Marché Helped Make CBD Shopping Fashionable. Now, It Has To Make It More Than A Fashion.

Shortly after the federal Farm Bill legalized the sale of hemp products in late 2018, Fleur Marché came on the cannabis scene to Goopify online CBD shopping. Its founders and Goop alumni Ashley Lewis and Meredith Schroeder...

What Cannabis Beauty And Wellness Entrepreneurs Think About Sephora’s New CBD Standard

In this edition of Beauty Independent’s ongoing series posing questions to beauty entrepreneurs, we ask 27 brand founders and executives: What’s your reaction to Sephora’s new requirements that cannabis beauty brands use CBD from hemp grown in the...

Anne Beal, The 57-Year-Old Black Founder Of Skincare Brand AbsoluteJOI, Wants To Change The Face Of Clean Beauty

Like most of the women in her family, physician Anne Beal suffers from extremely touchy skin. Fearing irritation from fragrances and dyes, she avoided buying beauty products off the shelf to put on her face. Instead, Beal would...

In Its First Acquisition, E.l.f. Beauty Picks Up W3ll People To Expand Into Clean Beauty

E.l.f. Beauty has extended into clean cosmetics with the acquisition—the company’s first—of W3ll People for $27 million in cash. With the deal, the mass makeup specialist is picking up a prominent name in a better-for-you segment that’s...

Meet The Feminine Care Segment’s New Television Star

Since it began airing three weeks ago, Target’s commercial starring entrepreneur Beatrice Dixon has appeared during the Super Bowl, Academy Awards, “The Bachelor” and “The Tonight Show Starting Jimmy Fallon.” However, The Honey Pot Company founder and...