Rachel Brown
Digitally Native Hair Brand Insert Name Here Modernizes Old-School Customer Service To Generate Loyalty
When ColourPop launched four years ago, twentysomething friends Jordynn Wynn and Sharon Pak appeared on the digitally native cosmetics brand’s social media feed to talk about eyeshadows, blushes and more in a goofy, affable way. Their banter,...
Skincare Expert Hyram Yarbro Put Drunk Elephant On Blast To Urge It And Other Brands To Respect Customers And Influencers
Hyram Yarbro is often labeled a clean beauty influencer. He’s not against that label, but it’s not totally accurate to describe him. A take-no-crap influencer would be a more precise characterization. “I really believe that, if skincare...
How Indie Beauty Brands Prevent Toxic Workplace Cultures From Developing
Over the last several days, Instagram account Estée Laundry has been posting anonymous accounts of bullying and toxic workplace cultures at beauty brands big and small. In light of those accounts, in this edition of Beauty Independent’s ongoing...
Amkiri, The World’s First Visual Fragrance, Can Now Be Spotted In Feelunique’s Selection
Amkiri, the fine fragrance that can be seen as well as smelled, has made its retail debut at Feelunique. In a fragrance segment heavily driven by discounts, the brand offers the advantage of drawing customers with...
New Supplement Brand Eden Takes A Cool, Clear And Comprehensive Approach To Hormone Health
Before nutritionist Katie Fitzgerald started trying to get pregnant eight years ago, she didn’t give too much thought to her hormones. She’d always had regular periods and barely ever even dealt with PMS. Fitzgerald says, “Things just seemed...
Clean Beauty Pioneer Lather Adds Two California Stores To Its Retail Network
When Lather opened its first store in Pasadena, Calif., two decades ago, it was a strategic move to play to the clean beauty brand’s inside-the-jar strengths. “At the time, there was so much emphasis on beauty product...
This Emerging Brand Incubator Is Tenaciously Going After Gaps In The Beauty And Wellness Market
There are thousands upon thousands of beauty, personal care and wellness brands selling products, but Basis believes there remains plenty of gaps in the market—and the e-commerce brand incubator is out to fill them. Within the last...
