Rachel Brown
P&G Veteran Francesco Urso’s New Brand The Wolf Project Draws Men Into The Sheet Mask Craze
Francesco Urso, founder of men’s skincare brand The Wolf Project, considers himself the average man. “If I enjoy skincare, I feel my friends will enjoy it and, if I go beyond my friends, there’s a bigger market,”...
How Clarisonic Co-Founder Robb Akridge Is Prepping For His Return To The Beauty Device Category
The buzz Robb Akridge is generating isn’t from his Clarisonic. The co-creator of the iconic facial cleansing brush is returning to the beauty device segment early next year with a new brand that he’s readying to take...
KVossNYC Founder Kristin Voss On What It’s Like For A Small Brand To Enter Beauty Boxes
For voracious beauty shoppers, subscription boxes are unparalleled vehicles to sample brands they may not run across during their usual trips to stores or virtual visits to sites. For brands, gaining access to those shoppers can be a...
An Inside Look At The Making Of The Clean Beauty Seal At QVC And HSN
A little over a month ago, QVC and HSN introduced a clean beauty seal designating cruelty-free skincare and makeup brands avoiding a host of hot-button ingredients in their formulations, including sulfates, parabens, triclosan, coal tar, talc,...
“For The Type A Person”: Ana Rosenstein Created CBD Vitamin Brand Kaleidoscope To Work As Hard As She Does
New CBD vitamin brand Kaleidoscope is out to put the stoner stereotype of cannabis users to rest once and for all. “CBD is not some weird hippie dippy product. It’s for the Type A person who needs...
How Social Media-Fueled Brand Makeup Geek Is Setting Itself Up To Succeed In An Era Of Diminished Influencer Marketing ROI
When Makeup Geek founder Marlena Stell started producing makeup tutorials for YouTube more than a decade ago, she had little idea of the impact social media would have on the beauty industry. It catapulted brands like hers,...
Is It Possible To Create Truly Gender-Inclusive Scents? Scentbird’s New Brand Confessions Of A Rebel Is Banking On It
Many scents by emerging perfume brands purport to be unisex, but most aren’t actually appreciated by both men and women, according to Scentbird. With its new standalone brand Confessions of a Rebel, the subscription fragrance company...
