Rachel Brown

Amazon Revamps Indie Beauty Platform And Promotes Indie Beauty Product Deals
Amazon has overhauled its Indie Beauty platform less than a year after its launch. On the heels of the world’s largest e-tailer revealing it took cues from rising beauty players to develop its own skincare brand Belei,...

Sheet Mask Pioneer Karuna Is Confronting Sheet Mask Saturation By Diversifying Its Skincare Offerings
Kardashians aside, the nature of a trend is to taper off. Sheet mask authority Karuna broke into the beauty market almost a decade ago before the gauzy sheaths were staples of skincare selections at American stores, surged when...

Striking Gender-Neutral Skincare Brand Schaf Strikes Out From Canada To Grow Its U.S. Presence
During a nearly two-decade career as a commercial photographer, Peter Schafrick has specialized in high-speed snaps of liquid splashes and crashes. He’s captured fluid whooshing out of razors, whizzing around shampoo bottles and splattering upon the impact...

Veteran Beauty Executive Sonsoles Gonzalez’s New Haircare Brand Celebrates Women In Their Late 40s And Beyond
At around 45-years-old, Sonsoles Gonzalez, who’d been accustomed to thick hair, noticed her ponytail shrinking, and she shortened the time between her hair-coloring appointments to keep grays at bay. A veteran beauty industry executive with a combined nearly...

With Project Sunscreen Products, Mineral SPF Protection Is Just A Roll Away
Project Sunscreen’s big project is increasing sunscreen compliance. The new brand from mothers and health experts Rachel Henderson and Ashley Magovern is bringing the rollerball format standard on deodorant shelves into the sun-protection realm. The objective is...

Erbaviva, The Baby And Mama Brand For Discerning Parents, Is Powered By Organic Products And Organic Growth
In 1996, when Jessica Alba was playing a teenager with a special connection to a dolphin in the television series “Flipper,” Erbaviva was born to set a high bar for baby personal care. Since then, it’s weathered...

Who’s Afraid Of Amazon’s New Skincare Brand Belei? Not Indie Beauty Entrepreneurs
Originally published on March 21, 2019. On Wednesday, a new skincare brand’s charcoal mask, retinol moisturizer, ferulic acid serum and peptide eye cream were splashed atop the Amazon landing pages of presumably millions of American beauty consumers. Called...