Rachel Brown
Rebel Cause: Regina Merson Reimagines Makeup For Modern Latinas
Regina Merson often straddled two cultures and careers. She spent most of her life in the United States, yet has a deep attachment to her native Mexico; and she was an unhappy attorney with a side passion for...
Creativity And Occasionally Creepy Makeup Fuels Julia Salvia’s Social Media Following
In a telltale sign of the times, Julia Salvia perfected her social media persona during entrepreneurial studies classes in college and graduate school. She learned that being another Kim Kardashian clone wasn’t going to score her a passing...
One Brand Founder Tested Her Makeup’s Staying Power During Her Son’s Delivery And Shared The Results On Social Media
High Endurance Cosmetics founder Ashley Vuu has taken to testing her brand’s sweat-proof products in extreme and personal situations. She’s worn them for pressure-packed business meetings, steamy vegetarian cooking, everyday exercise, marathons and even the birth...
Sex Talk At The Point Of Sale
When Michelle Marcus, vice president of sales and marketing at natural intimate products brand Sliquid, chats about masturbation with a squeamish customer, the word masturbation doesn’t cross her lips. Instead, she throws the term solo...
The Natural Deodorant That’s Almost Too Good For Armpits
Agent Nateur is taking over underarms everywhere.
Agent Nateur has elevated the lowly deodorant to a luxury good and racked up sales while doing so. The Los Angeles-based...
Evio Beauty Group Asks For Your Vote On Its Skincare
In the latest example of the toppling of brand autocracy, Evio Beauty Group is advocating for the enfranchisement of beauty consumers by seeking their votes on its upcoming skincare product. The beauty company behind...
How To Navigate The Public Relations Process
No matter how unique a product line is, a company won’t sell merchandise if no one knows about it. Public relations is the art of elevating awareness, and it’s one of the first areas beauty newcomers consider...
