Rachel Brown
American Provenance Births Baby Products For Cool Dads
American Provenance’s understated baby personal care products are based on an unconventional hypothesis: Not everyone with a baby wants babyish personal care. The natural brand’s baby oil, diaper cream and baby...
Shiro Cosmetics Grows Its Niche With The Acquisition Of Hello Waffle Cosmetics
Shiro Cosmetics, pop culture savant of the online beauty segment, has acquired digital makeup brand Hello Waffle Cosmetics. The deal is Portland, Ore.-based Shiro’s second and includes the lipstick line Howl Cosmetics...
Amazon And The Onslaught Of Egoless Beauty Brands
Type in the term retinol cream on Amazon, and a slew of beauty brands that don’t sell at the local Rite Aid pop up, such as LilyAna Naturals, Foxbrim, Radha Beauty, Baebody Beauty, Tree of Life, Pure Biology...
Au Naturale Cosmetics Pumps Up Whole Foods’ Natural Makeup Assortment
Whole Foods Market may not be considered a color cosmetics authority, but it’s moving in that direction. The grocer is building its natural makeup selection by launching Au Naturale in 25 stores this month.
Natch Beaut’s Jackie Johnson Is The Unabashed Real Talker The Beauty Industry Needs Now
Natch Beaut host Jackie Johnson is a true original. A vegan from Texas who keeps it 100% real in the all-too-often superficial city of Los Angeles, there’s no one who can replicate her relatable voice...
This New Brand Will Class Up Your Bath
Kimberly Barnes can’t help but tinker outside her main charge. When she worked in real estate, dabbling in bath bombs on the side led to the launch of the brand Fizz & Bubble...
Summer’s Over: Beauty And The Business Of College Bookstores
Over the summer, Crystal Batshon, a third-year marketing and communications student at Santa Clara University, was scanning the beauty selection at nearby Stanford University’s college bookstore. It had only two brands, E.L.F. Cosmetics and Burt’s Bees, and she...
