In The Era Of Science-Backed Beauty, What’s Becoming Table Stakes For Brands?

In recent years, the tenets of clean beauty such as avoidance of certain ingredients have become commonplace in the beauty industry. Now, science-backed beauty seems to be on the upswing in the industry, and it...

Feelunique Co-Founders’ Brand Indu Enters The Market To “Create The Huda Beauty For Teenagers”

What if you didn’t have to grow up? That’s what Indu hopes to do. From the minds of Feelunique co-founders Aaron Chatterly and Richard Schiessel together with Reena Hammer, former managing director at Urban...

Dermatologist Brooke Jeffy’s New Gen Alpha Brand Btwn Focuses On Skincare Fundamentals

At her dermatology office in Scottsdale, Ariz., Brooke Jeffy sees hundreds of teen and tween patients flummoxed by what they should be doing for their skin. “They’re throwing all these products on, but they’re not really paying...

Musely Refines Its Design To Set The Stage For Its Next Phase Of Growth

Musely has undergone a rebrand that reflects its evolution since introducing prescription skincare four years ago and tees it up for future growth. The company reports it’s poured millions into upgrading its design to eliminate the bright...

Makeup Brand Mirabella Gets A Makeover To Broaden Its Customer Reach

Mirabella, a makeup stalwart of salons and spas, is attempting to broaden its reach with a rebrand that simplifies its look and amplifies its inclusivity. Executed with Alison Goudreault, founder of design agency I See Ideas, the...

Longtime Investment Banker Andrew Shore On What Investors Want From Emerging Brands And The State Of Beauty M&A

After 41 years on Wall Street, including 37 years orchestrating beauty and personal care deals, Andrew Shore has retired from investment banking. For the last 15 years, he’s been managing director at Moelis & Co., where he...

How Indie Beauty Brand Entrepreneurs And Executives Seek To Foster Nontoxic Workplaces

Tales of work environments in the beauty industry show that it can be ugly to be on the inside of it, but it doesn’t have to be that way. Emerging indie beauty brands often led by female...