Rachel Brown
Evereden Is Positioning Itself To Lead The Race For Gen Alpha Consumers
As it’s encouraging gen alpha consumers to play with beauty products, Evereden isn’t playing when it comes to its aspirations to win their business for the long term. Following the introduction of its kids’ skincare line in...
With A New Campaign Starring Chief Creative Officer Christopher Stoikos, Hardworking Gentleman Is Spreading A Message Of Nontoxic Masculinity
After going through five agencies, grooming brand Hardworking Gentleman hadn’t landed on an effective advertising strategy. Desperate, CEO and founder Reid Ryan decided to take matters into his own hands and last year enrolled in...
Derm-Founded Brand Doctor Rogers Restore Becomes Doctor Rogers Skin Care, Unveils Elevated Redesign
In her early years as a dermatologist, Heather Rogers encountered patients with reactions to Aquaphor, a product containing lanolin, a fatty substance found in sheep’s wool that’s common in ointments and was named allergen of the year...
New Owner Combines InStyler With Flower And Harry Josh Hair Tools Brands To Create InStyler Brands
After Hoziane acquired it last year, hair tools staple InStyler has been reorganized along with the brands Flower Hair Tools by Drew Barrymore and Harry Josh Pro Tools into a single entity called InStyler Brands....
Top Knot Ventures’ Manica Blain On Why Individual Investors Are Particularly Important For Early-Stage Brands Today
After pitching 20 venture capital firms and receiving a term sheet from one, Indu, a forthcoming teenage beauty brand from Feelunique co-founders Aaron Chatterley and Richard Schiessel, ended up securing $4.8 million in funding from...
Bansk Group’s Bart Becht Makes The Business Case For ESG In CPG
Bart Becht has been in the consumer packaged goods space since 1982, a year that saw Diet Coke and Drakkar Noir hit the market. After he surprised the CPG world by ending his 17-year tenure as...
Yeouth Parent Company Kevgo Is Diversifying Its Amazon Presence And Looking To Retail
In 2014, personal care manufacturer Formulab was at a crossroads. Burnt out from producing merchandise for companies with exasperating demands, founder and cosmetic chemist Kevin Mallory was eager to take it in a new direction. “A venture capitalist...
