Willow Growth Partners’ Deborah Benton On Fair Early-Stage Deals, Launching A Brand In A Down Market And The Metaverse

Deborah Benton, founder and managing partner Willow Growth Partners, an investment firm constructed specifically to support early-stage consumer brands, is the first to acknowledge she was part of a problem she’s now trying to solve. “I had...

Baccarat Rouge 540 And Flowerbomb At Walmart? No, But Dossier’s Fragrances Inspired By Them Will Soon Be.

Maison Francis Kurkdjian’s Baccarat Rouge 540, Yves Saint Laurent’s Black Opium and Viktor&Rolf’s Flowerbomb are coming to Walmart. Well, not exactly, but replicas of them are. Dossier, the digitally native creator of $29 to $49 fragrances inspired by...

New Brand Tumeri Wants To Be The Goli Nutrition Of Turmeric

Before Joseph Zigelboum launched Brooklyn Botany in 2016 as a 20-year-old seeking to carve out a lucrative niche on Amazon—he found one as the body scrub-focused brand generated millions of dollars in sales and was acquired...

Commodity Changes The Language Of Fragrance To Democratize It, Readies For A Sephora Relaunch

Commodity is on a mission to become a standard-bearer for modern American perfumery. The brand is working to achieve that mission by changing the language of fragrance to make it more accessible to American consumers and reentering...

KraveBeauty Puts The Spotlight On Sustainable Sourcing With Its Newest Product

KraveBeauty founder and CEO Liah Yoo is an advocate for slowing down skincare, but she didn’t anticipate the process leading to her skincare brand’s latest launch, makeup remover Makeup Re-Wined, would be as slow as it turned...

Reusable Beauty Packaging Isn’t Mainstream, But Plaine Products Hopes To Be A Major Player In Getting It There

There have been strides toward the spread of reusable and refillable beauty packaging, including Lush’s installation of refill stations at its locations globally. However, any consumer shopping for beauty products at their local big-box chain store has...

Can Revlon Be Saved?

Last week, Revlon Inc. filed for Chapter 11 bankruptcy under the weight of $3.7 billion in debt. As it reorganizes, the beauty company is borrowing up to $575 million to strengthen its supply chain and continue regular...