Rachel Brown
Are Rising Costs In The Supply Chain Translating To Beauty Product Price Increases For Consumers?
In this edition of Beauty Independent’s ongoing series posing questions relevant to indie beauty, we ask 26 entrepreneurs and executives at beauty companies: Given rising costs throughout the beauty industry supply chain and inflationary pressures more broadly, have...
A Study By Deciem And Spate Discovers Concerns About Cosmetic Ingredient Safety Are Showing Up In Google Searches
Consumers’ worries about the dangers of cosmetic ingredients are increasing—at least that appears to be the case from their online skincare searches. In partnership with Estée Lauder Companies Inc.-owned Deciem, the company behind The Ordinary, NIOD and...
“The Mexican Martha Stewart”: How Sandra Velasquez Is Building Nopalera Into An Upscale Lifestyle Brand Para La Cultura
To mark Hispanic Heritage Month, which runs from Sept. 15 to Oct. 15, Nopalera is launching at Nordstrom along with fellow Latina-led indie beauty brands Vamigas and Joaquina Botánica. Founder Sandra Velasquez, who was...
As Students Return To School, Gen Z Brand Higher Education Skincare Has A Vibrant New Look To Entice Them
Higher Education Skincare has a new look to wow the co-eds returning to college campuses. Launched in 2018 before gen Z beauty caused a big to-do in the beauty industry, the brand aimed at 18- to 29-year-old...
Interest In Sustainability Is Changing The Clean Beauty Conversation On Social Media
On retail shelves and in e-commerce, clean beauty isn’t a distinguishing factor for brands any more. The same is becoming true for influencer marketing. The effects of the maturation of and crowding in clean beauty are cascading across...
Better Not Younger Launches At Ulta Beauty, Gen Z’s Favorite Beauty Retailer, To Serve Gen X And Baby Boomer Consumers
Ulta Beauty, the favorite beauty retailer of gen Z, has brought in a haircare brand that caters to gen X and baby boomers. Better Not Younger has arrived at close to 600 of the chain’s...
This Emerging Brand Enables Cosmetics Consumers To Do Their Entire Makeup Routine With Refillable Products
After Fred Lee would apply fungicide to his fields at Sang Lee Farms in Peconic, N.Y., his three children would go running through them. “I thought, ‘There has to be a better way,’ and, so, little by...
