Rachel Brown
How Beauty Entrepreneurs’ And Execs’ Mothers Introduced Them To Beauty—And How They’re Introducing Their Kids To Beauty Differently (Or Not)
With Mother’s Day coming up on Sunday, for this edition of our ongoing series posing questions relevant to indie beauty, we asked 45 beauty entrepreneurs and executives the following questions: What role did your mother play in introducing...
The TikTok Strategy Behind Winky Lux’s Viral Moments—And How It’s Turning Them Into Long-Term Business Wins
When Winky Lux launched seven years ago, it seemed tailor-made for the makeup moment. The beauty industry was adjusting to fast fashion’s speed, social media and an online selling model, and Winky Lux, which labeled itself the...
The State Of Indie Beauty 2022
Celestyna Brozek started the skincare brand Moss in 2015 at what she describes as a “magical moment in time” to build an indie beauty brand. Instagram didn’t have an algorithm yet. Consumers were excited to understand INCI...
TikTok-Favorite Sun Care Brand Habit Launches At Sephora
Despite all the chatter in the beauty industry about sunscreen, Habit founder Tai Adaya is quick to point out regular sunscreen users remain a minority. A meager 15% of Americans wear sunscreen daily, and even in skincare...
Starting From A Tiny Outpost In Jackson Hole, Beauty Mark Aims To Become A Nationwide Beauty Retailer
When Jen Visosky nabbed her first job out of college as an assistant buyer at Neiman Marcus, she would spend entire paychecks on the department store’s luxury skincare. It turns out that spending was for research. Last year,...
Helen Of Troy Buys Leading Textured Haircare Brand Curlsmith For $150M
In a hot haircare category, Helen of Troy is adding to its strong bench with the acquisition of textured haircare brand Curlsmith. The owner of Drybar’s haircare products line and Hot Tools’ styling appliance range is...
“We Need Fewer Products”: Influencer Minsooky On How Beauty Brands Can Actually Make A Difference For The Environment
Ann Oh, the Korean American beauty influencer-cum-ethicist who goes by her middle school nickname Minsooky on social media, is known for creating gorgeous shironuri looks or looks in the Japanese style of painting faces with white makeup....
