A New Coalition Of 27 Beauty Companies With B Corp Certification Will Work To Reduce The Beauty Industry’s Environmental Footprint

It’s impossible to protect the planet alone. That’s why 27 beauty companies with B Corp certification have come together to start the B Corp Beauty Coalition to clarify and bolster the beauty industry’s sustainability standards. The...

Wonder Valley’s Alison Carroll On Letting Go Of Strict Expectations And The Joy Of Packaging Material Limitations

At some point in the short history of cool direct-to-consumer brands remaking consumer categories, entrepreneurs turned their sights to olive oil. There are sustainable chic olive oil brands like Onsuri, Brightland and Citizens of Soil, CBD-tinged players such...

Beauty For Real’s 62-Year-Old Founder Leslie Munsell’s Makeup Tips Are Going Viral With Young Consumers On TikTok

Donna Lopez, founder of beauty brand development agency Making Lemonade, believes no founder is too old to go on TikTok—and her 62-year-old client Leslie Munsell, founder of the cosmetics brand Beauty For Real, is validating her...

DIBS Beauty CEO And Co-Founder Jeff Lee Intends To Build An Influencer Brand That Lasts

After a period of considerable celebrity and influencer brand proliferation, there’s understandably consumer fatigue. A headline in a recent The New York Times article by beauty writer Rachel Strugatz aptly summed up the feeling when it pleaded...

FlutterHabit Has Become A Multimillion-Dollar Company By Replicating The Look Of Lash Extensions With At-Home Products

After Kasey Jackson tried professional eyelash extensions in January 2018, the idea of futzing with mascara to lengthen her lashes seemed nonsensical. She loved that she could achieve natural-looking full lashes and not have to deal with makeup....

Why Martha Stewart Calls Dhaval G. Bhanusali “The Willy Wonka Of Derm”

Dhaval G. Bhanusali believes a skincare formula should be evaluated not just by its star ingredient, but by the sum of its parts. The same can be said for his varied professional pursuits. A dermatologist who opened

Monolith Collective Creative Director Ruba Tadros’s Expectations For Beauty Design And Branding In 2022

Millennials’ interest in minimalism reshaped the look of beauty brands. As a designer for Drybar and later at her firm Monolith Collective, which has worked for Alchemy 43, SkinMedica, Tenoverten, Skin Laundry, SkinKick and State...