Robin Mosley
Blue Lagoon Iceland Skincare Makes Inroads Into US Retail
More than a million people a year flock to Iceland’s Blue Lagoon, geothermal waters teeming with silica, algae and minerals that are renowned for their healing properties. While a million is undoubtedly a...
The Long And Short Of YouTube Shorts
With President Joe Biden and federal legislators threatening to ban TikTok from the United States due to concerns its Chinese parent company ByteDance will share user information with the Chinese government and the increasing difficulty...
Haircare Brand XMondo Uses AI-Generated Models For Its New Hair Color Campaign
XMondo, a haircare brand for people not afraid to wear bold styles, is sure to turn heads with its new advertising campaign starring models generated by artificial intelligence. In the campaign called “Discover...
What’s The Lasting Legacy Of TikTok’s “Deinfluencing” Trend?
A few weeks ago, the biggest influencer trend on TikTok was “deinfluencing,” and videos were filled with bad reviews of viral beauty products that creators warned their followers against buying. Products that had been hyped on...
“Skincare Should Evolve As Science Does”: Regimen Lab Keeps Testing Ingredients And Reformulating Products
Regimen Lab always strives to do better. While that approach might sound easy, it can be quite difficult in practice. After the brand introduced humectant-driven Wave Serum in 2020, it began to hear the...
Otherland’s Candle Care Content Sizzles On TikTok
As co-founder and CEO of direct-to-consumer candle brand Otherland, Abigail Cook Stone has fielded innumerable questions about the challenges of selling candles via screens, where they obviously can’t be sniffed, at least not yet, an...
T3’s New Campaign Encourages People To Express Their Many Dimensions Using Hair Tools
Luxury hair tools brand T3 is encouraging consumers to express themselves through their hair in a new advertising campaign. The “Switch It Up, Anything Goes” campaign will run for six weeks on social media...
