Taylor Bryant
Sephora Gets Edgier In Fragrance With Niche International Brands
With Kayali as the No. 1 fragrance brand at Sephora last year, the retailer appears to have learned its customers have a taste for international influences. Now, it’s pushing further in that direction by bringing in Borntostandout...
In A Noisy World, Founders Reprioritize Their Roles To Focus As Their Brands Grow
Six years into Three Ships Beauty, Connie Lo is shifting from a scrappy co-founder to a true co-CEO to help scale the skincare brand from $16 million in sales to $50 million over the next two to...
Beauty Founders Say Tariffs Cost Them Thousands To Millions, Forcing Permanent Changes
In a landmark ruling watched closely by business, the Supreme Court struck down President Donald Trump’s tariffs on Friday, Feb. 20, holding in a 6-3 decision that the International Emergency Economic Powers Act (IEEPA), the legal...
Eco-Conscious Founders Face A Consumer Backlash, But Remain Optimistic About Sustainable Beauty’s Future
Sustainable beauty’s recent heyday, which peaked in the late 2010s and early 2020s as refillable, plastic-free and solid-format brands gained momentum, now feels like a different era. Inflation, social media-fueled trend cycles and heightened price sensitivity...
Fragrance Still Rules Beauty’s Digital Conversation. Here’s What’s Trending.
Fragrance sales growth may be cooling, but the category remains beauty’s most active area of consumer conversation. It was up 18.4% last year on artificial intelligence-powered market research platform Spate’s Popularity Index,...
Here’s Exactly How Beauty Brands Are Putting AI To Work
Count the beauty industry among the non-skeptics when it comes to artificial intelligence. According to a survey of beauty brand CEOs by Beauty Independent parent company Indie Beauty Media Group, 94% say they’re using...
Viral Hairbrush Brand Bounce Curl Makes Its Retail Debut At Sephora
Proving that becoming a breakout beauty brand isn’t an overnight accomplishment, haircare brand Bounce Curl is landing on Sephora’s website today and entering roughly 215 stores on March 27, more than a decade after it hit the...
