Who Wants A Slice Of Moon Juice? The Leading Wellness And Beauty Brand Prepares To Fundraise

Moon Juice founder Amanda Chantal Bacon revealed Tuesday during the entrepreneurial education conference BeautyX Summit Demand Generation that her beauty and wellness brand will be fundraising this year. The forthcoming round will undoubtedly be substantially larger...

10 Buzzworthy Brand Awareness Strategies Discussed At BeautyX Summit Demand Generation

It’s a tricky moment for beauty marketing. Brands are trying to figure out what will give them the most exposure for their expense, where they can gain advantage on platforms they don’t control, whether they should test TikTok...

While Embracing Its Asian Roots, Malaysian Company B&B Labs Makes A Global Push

When Julius Lim took over his mother Ruby Siah’s company B&B Labs six years ago, he intended to switch things up. Instead of continuing to sell the Swiss-made skincare products B&B Labs was recognized for back then,...

Why Oui Shave Has Become Oui The People

Oui the People founder Karen Young has been gathering intel about her company’s customers since it launched in 2015 as a direct-to-consumer shaving specialist, but it wasn’t until 2018 that she decided to delve deeper into their...

After The Closure Of Its New York Store, Gender-Neutral Pioneer The Phluid Project Builds Its Beauty Business

When Rob Smith decided to close The Phluid Project, Manhattan’s first gender-neutral retailer, after two years, he didn’t view it as an ending. The store recently shuttered because it was too expensive to maintain, according to Smith,...

For Shoppers Who Want Reiki With Their Retail Therapy, Vie Healing Brings Holistic Treatments To Neiman Marcus

Nearly two years after bringing its treatments to five Neiman Marcus locations, Vie Healing now has permanent home for its spa within the luxury retailer. The spa partnership arose following a series of in-store activations featuring Vie...

New Skincare Brand La Fervance Combines Luxury Positioning And Clean Formulation

La Fervance combines the penchant for natural ingredients of founder Melissa Obeid’s native Australia with the cultivated luxury of her adopted homeland France. The high-end clean skincare brand is kicking off with a single stockkeeping unit, the...