Taylor Bryant
The Hottest Fragrances And Trends At Indie Perfume Shops Across The Country
Even in the age of Amazon and TikTok, where #PerfumeTok has lured billions of views, the vast majority of perfume purchases occur offline. “No matter how convenient online shopping gets, brick-and-mortar really isn’t going away,”...
With Ulta Beauty Partnership, Naked Sundays Is The Latest Australian Sun Care Brand Expanding Stateside
Sun care brands born in Australia, a country with among the highest rates of skin cancer in the world and a robust sunscreen manufacturing sector, are charging into the United States, the largest market for sunscreen globally.
Diverse Beauty Brands Have To “Push Harder” In The Post-DEI Era. Here’s How.
As retail strategist Josanta Gray Emegano worked to expand distribution for brands like Nude Sugar, Parfait and Beauty Bakerie, she noticed retailers’ DEI programs cracked the door open for the possibility of shelf placement for BIPOC-owned and...
Yendy Skin’s Adobe Advertising Partnership Drives Global Brand Recognition And 300% Sales Growth
Yendy Skin founder Julian Boaitey first discovered the Adobe advertising campaign he stars in had gone live through his friends and family, who blew up his phone with texts that they spotted it on Disney Plus, Netflix,...
Former StiVectin Exec Emphasizes Transparency And Clinical Results At New Skin Longevity Brand Parëva
Smitha Rao, a microbiologist who’s created 200-plus haircare, skincare and wellness products and worked on over 15 brands, including Sugarbear and StiVectin, where she was previously chief innovation officer and VP of product development and regulatory affairs, respectively,...
Latina-Founded Haircare Brand Eva+Avo Makes Major Retail Push At Target, Walmart And CVS
Latina-owned avocado oil-powered haircare brand Eva+Avo is entering a store near you. It’s more than doubling its retail reach by launching at 1,030 Target doors and landing on 800 end-caps at the chain following an online debut...
Beauty Retailers Ulta Beauty, Sephora And Sally Beauty Reaffirm Commitments To DEI
As Target, Walmart and Amazon pull back from diversity, equity and inclusion programs, Ulta Beauty, Sephora and Sally Beauty have reaffirmed commitments to them. The beauty retailers embarked on several efforts following the murder of George Floyd...
