9 New Beauty Brands At Target

Target spent the past week in the headlines for dismantling diversity, equity and inclusion efforts, including initiatives implemented in 2021 after the murder of George Floyd to add Black-owned brands to its selection and work with Black-owned...

Meet The New Skincare Brand On A Mission To Boost Bare-Faced Confidence

When aestheticians have clients with inflamed skin, they often advise them to pare down their product usage. Hannah Chang, founder of 000Skin, hopes her brand’s products remain in their rotation even then to calm their irritation. 000Skin,...

CEO Sandy Saputo’s $100M Vision For True Botanicals

When a recruiter contacted Sandy Saputo, then CMO of LVMH Moët Hennessy Louis Vuitton-owned brand incubator Kendo, in 2019 about the CEO position at “cleanical” skincare brand True Botanicals, she wasn’t looking to change jobs. Still, she...

Courtney Adeleye On Selling The Mane Choice And Launching New Brand Watch & Sea At Target

When Courtney Adeleye sold her brand The Mane Choice, which reached $100 million in sales and 60,000 retail doors in six years, to MAV Beauty Brands in 2019 for $61.5 million, she was in her late 30s,...

Glamnetic Founders Launch Gen Z- And Gen Alpha-Focused Press-On Nail Brand Digi As Ulta Beauty Exclusive

Glamnetic co-founders Ann McFerran and Kevin Gould have spent the last six years donning the nails and lashes of millennials. Now the pair have their sights set on gen Z and gen alpha with new press-on nail...

How Brands Are Making Longevity Less Confusing

Longevity deal activity tripled between 2023 and 2024—and it’s not expected to slow. “There has been a huge uptick in consumer interest and also awareness and knowledge in this space,” said Susan Lin, an investor at Felix...

15 Beauty Brands Forecast 2025 Sales

Last year, we asked indie beauty brand founders to project their 2024 sales—and we received a lot of nos. The rejection reflected founders’ discomfort talking about money, especially at a time when they were uneasy about the state...