Samreen’s Vanity Rebrands As Citarë To Celebrate South Asian Heritage

At a time when DEI and immigration are under attack, founder and makeup artist Samreen Arshad is doubling down on her South Asian roots in rebranding Samreen’s Vanity as Citarë. “I’m an immigrant with a minority-owned brand,...

“Not Always About The Best Product”: VC McKeever Conwell On What Really Drives CPG Success

If you wanted to get on the radar of investor McKeever Conwell five years ago, all you had to do was slide into his Twitter DMs. Back then, he was fundraising for RareBreed Ventures, a pre-seed and...

Why This Founder Walked Away From Large-Scale Retail Distribution—And What She’d Do Differently

When founder Suzanne Sinatra saw her brand Private Packs for the last time at CVS, she wasn’t disappointed. “I did not think that I would be this happy that we’re leaving retail, but I’m looking forward to...

Harlem Renaissance-Inspired Harlem Perfume Co. Brings Cultural Storytelling to Sephora’s Fragrance Assortment

Harlem Perfume Co., a brand inspired by the Harlem Renaissance that was a member of Sephora’s 2024 Accelerate cohort, is joining the beauty specialty retailer’s fragrance assortment at a strong moment for the category. Sephora is kicking...

Beauty Industry Vet Dustin Lujan Sources Fragrances Worldwide For Manhattan Boutique Emanuel New York

“We’re working with brands that are not well-known, but we feel should be well-known,” says Dustin Lujan, who founded the new beauty and fashion store Emanuel New York with his business and life partner, the designer Victor...

New Acne Brand Banu Skin Launches At Sephora

Banu Skin, a new skincare brand for people with acne-prone skin, is launching on Sephora’s website and its own. A member of the beauty specialty retailer’s 2024 Accelerate cohort, it’s premiering with three products: $30 Chamomile Jelly...

Can Haircare Keep Its Big Mo?

Haircare is on the up and up. Sales in the category grew 6.6% last year to $21.7 billion, according to market research firm Circana. And Greg Starkman, co-founder of haircare brand Innersense...