Taylor Bryant
Soshe Beauty Is Out To Make Refilling Mascara Easy With Shipping Fee-Free Subscriptions
Three years ago, as Sahar Rohani entered her sophomore year at USC, she decided to make changes in her daily routine to reduce its environmental footprint. She turned to her makeup stash first. “I realized I had so...
“Not Another Influencer Brand”: Diipa Büller-Khosla Gets Serious About Skincare And Championing Desi Women With Inde Wild
Influencer and model Diipa Büller-Khosla pulled from her background to start her beauty brand Inde Wild. Her mother Sangitha Khosla is an Ayurvedic doctor and dermatologist, so the 30-year-old grew up surrounded by all things...
Fearless Fund Winner Nude Coco’s Lotion Stick Is Good For The Bod (And Not Bad For The Bathroom Cabinet Either)
The brand Nude Coco was born out of sibling love. Specifically, the love founder Courtney Carter has for her younger sister. When Carter went on vacation with her family in the summer of 2019, she noticed her...
What Beauty Editors Want Brands To Send—And What They Absolutely Don’t Want Them To Send
Before the pandemic, beauty closets were staples of women’s publications. Designated rooms or shelves at publications’ offices, they were filled with new launches typically organized by category to help beauty editors keep track of the deluge of products...
African-Inspired Clean Brand 54 Thrones Brings Its Bestselling Beauty Butters To Sephora
Nearly 20 years after Christina Funke Tegbe’s first time shopping at a Sephora at age 17, her clean African-inspired beauty brand 54 Thrones is launching on the retailer’s website. “I always wanted to have a major brand...
Delivery Services Offer Indie Beauty Brands A New And Accelerated Way To Reach Customers
During the pandemic, DoorDash, Grubhub and Uber Eats exploded—and it wasn’t long before beauty brands realized they could piggyback on the delivery companies’ speedy services to promptly put lipstick in the hands of people satisfying their dumpling...
How Indie Beauty Brands Are Diversifying Their Marketing Strategies To Counter The Effects Of Apple’s iOS 14 Update
In January, ModernRetail predicted that Apple’s iOS 14 update would upend the advertising strategies of e-commerce companies. The publication appears to have been prescient, but we decided to check in with indie beauty brands to see just...
