Taylor Bryant
Why Oui Shave Has Become Oui The People
Oui the People founder Karen Young has been gathering intel about her company’s customers since it launched in 2015 as a direct-to-consumer shaving specialist, but it wasn’t until 2018 that she decided to delve deeper into their...
After The Closure Of Its New York Store, Gender-Neutral Pioneer The Phluid Project Builds Its Beauty Business
When Rob Smith decided to close The Phluid Project, Manhattan’s first gender-neutral retailer, after two years, he didn’t view it as an ending. The store recently shuttered because it was too expensive to maintain, according to Smith,...
For Shoppers Who Want Reiki With Their Retail Therapy, Vie Healing Brings Holistic Treatments To Neiman Marcus
Nearly two years after bringing its treatments to five Neiman Marcus locations, Vie Healing now has permanent home for its spa within the luxury retailer. The spa partnership arose following a series of in-store activations featuring Vie...
New Skincare Brand La Fervance Combines Luxury Positioning And Clean Formulation
La Fervance combines the penchant for natural ingredients of founder Melissa Obeid’s native Australia with the cultivated luxury of her adopted homeland France. The high-end clean skincare brand is kicking off with a single stockkeeping unit, the...
Former John Lewis Buyer Rebecca Saunders Opens London Pop-Up Shop Seekology To Showcase Emerging Beauty Brands
Seekology is definitely not your average Boots. The pop-up concept store in London’s Richmond area displays merchandise on tables rather than shelves and presents emerging brands with descriptions sharing their reasons for...
New Eco-Conscious British Brand Kind2 Is Reinventing The Shampoo Bar
Sue Campbell, a former managing director at Asian arm of professional search firm Korn Ferry, didn’t set out to launch a haircare brand. She wanted to develop a plastic-free product that would be used frequently to do her...
The Startups Changing The Broken Beauty School System
There’s been plenty of reasons to become a beauty school dropout. Professional beauty training in this country has been largely administrated by small privately-owned entities teaching techniques many salon and spa industry experts consider outdated and frequently leaving...
