Brand Report

Clean haircare brand Odele is stepping into the fragrance category with four hair and body mists, taking on the ubiquitous product trend with its own spin. The launch is part of a broader slate of...

Eugene Dennison Kim contends it’s high time sun protection in the United States caught up with its global counterparts. “It’s contributing to less product adoption for such an important step in your routine,” says the creative director at...

Prereq Care co-founder Sana Mithani’s daughter’s beauty curiosity was sparked early. Two years ago, at the tender age of five, she began asking if she could use her mother’s skincare products and following beauty trends on social...

After relative silence since President Donald Trump was elected for a second term, beauty and wellness brands are speaking out against federal immigration enforcement practices in Minneapolis following the fatal shootings of two residents, mobilizing donations, organizing employee...

Amid a volatile and intensely competitive retail environment, South Korean-inspired fragrance brand Elorea is doubling down on its own brick-and-mortar stores, laying the groundwork for a broader international retail footprint as it builds on early success at...

Indie beauty brands continue to siphon market share from conglomerates as emerging players stoke curiosity, drive shopping trips and hold back on price increases that their larger rivals are pushing through. According to new data from NielsenIQ,...