Brand Report
Former SiO Beauty And IMG Execs Launch Practical Alchemy With Elevated Beauty Essentials
A former IMG business affairs executive and model, Doris Wong has never had the kind of schedule that permits a laborious 10-step skincare routine. “Although it’s really fun to pamper yourself and be intentionally...
Facing Criticism, B Lab Unveils Stronger B Corp Certification Standards
Facing criticism that its certification process didn’t adequately account for the global impacts of multinational corporations, B Lab, the nonprofit behind the B Corp movement encouraging businesses to be forces for good, has...
Pact Sees Beauty Shoppers Recycle Nearly 2.6X More Last Year
After beauty product recycling through Pact declined in 2023, the tide of beauty waste turned last year, when the nonprofit saw both consumer engagement and the volume of beauty product empties it collected from consumers...
Maëlys Rides Body Care’s Momentum With Retail Growth
With Ulta Beauty focused on catering to skin below the chin, Maëlys is making the most of the opportunity by expanding at the beauty specialty retailer. The brand has become one...
Aussie Fragrance Brand Smooch Body Comes For Sol De Janeiro Customers As It Expands To The US
As body mists proliferate in beauty, Aussie fragrance brand Smooch Body wants to give American fans of them another alternative to Sol de Janeiro. The 2-year-old specialist in body mists has arrived in the United States via...
TikTok Darling The Beachwaver Co. Grows At Target As It Aims To Triple Haircare Business
The Beachwaver Co., the viral hair tools brand that’s sold 1.4 million products on TikTok Shop, is expanding its assortment at Target as it sets out to multiply its...
