Beame Gives Gen Z Reasons To Reapply Sunscreen With Fun Stickers And Spray

While awareness of the importance of sunscreen usage for protecting against ultraviolet rays has become widespread, regular reapplication remains elusive. London-based brand Beame aims to change that. “We know gen Z wears sunscreen, but 70% of...

Founder Annie Lawless Jacobs Returns As Lawless Beauty CEO

Annie Lawless Jacobs is retaking the CEO reins at the namesake clean makeup brand she started nearly eight years ago, where she plans to reinforce its strengths as the prestige makeup category battles slumping sales, consumer...

VC-Backed Modern Incontinence Brand Hazel Launches At Target

Hazel has launched premium disposable absorbent briefs at over 300 Target stores.  With the big-box partnership, the modern incontinence brand’s retail distribution has increased 681% over the last 12 months. Prior to Target,...

Indie Beauty Dish: Brand Closures, Launches And Retail Expansions From April 2025

Kiss Products-owned Joah Beauty may be shuttering. A month ago, an eagle-eyed Redditor spotted that the accessible K-Beauty-inspired brand’s website was offering 50% off all products and proclaimed it was the “last chance to shop Joah Beauty.” Beauty...

Army Vet And Influencer Julianna Christensen’s New Brand Roame Affordably Elevates Personal Care

Julianna Christensen, an army veteran-turned-social media star, didn’t want to put out just another influencer-fronted money grab with trend-chasing goods.  For her new personal care brand Roame, Christensen, who...

“Absolutely Zero Water Used”: Celebrity Hairstylist Launches Eco-Friendly Powder Haircare Brand Arove

Michael Dueñas, a hairstylist with celebrity, fashion and advertising clients like Jamie Lee Curtis, Rachel Brosnahan, Machine Gun Kelly, Aeropostale, L’Oréal and Guess, has long been fed up with the lack of results-driven eco-friendly haircare products.