Brand Report
Fake Hair Faces The Real Consequences Of Trump’s Tariffs
Earlier this year, Slayyy Hair marked a significant milestone: becoming the first Black-owned braiding hair brand to launch at Target. The placement marked a turning point for the brand, reflecting its work building a loyal customer base...
Beauty Manufacturers Adjust Contract Terms To Account For Tariff Volatility
Beauty manufacturers are adjusting contract terms to account for the volatility of and higher input costs associated with President Donald Trump’s tariff policies. On April 2, the day he declared “Liberation Day,” Trump imposed...
Beauty Brands Return To Polished Scripted Campaigns To Stand Out From The Sea Of UGC
Noticing consumer packaged goods brands increasingly playing with high-production content, Tower 28 director of marketing Alex Kalatzis decided it would be a good idea for a campaign promoting the latest product launch, GetSet Matte Powder Blush. GetSet™...
Boy Smells’ Rebrand Doesn’t Pass Its Dedicated Fans’ Sniff Test
Amid a wave of gen Z enthusiasm for fragrance, Boy Smells unveiled a gen Z-oriented redesign last Friday that’s been met with loud opposition on social media from its fervent fans who bemoan it for sanitizing the...
“Nowhere Left To Cut”: How Trump’s China Tariffs May Force Unbound To Double Prices To Stay Afloat
If President Donald Trump’s 145% tariffs on Chinese imports to the United States hold, Polly Rodriguez estimates she will have to double the prices she charges for her sexual wellness brand Unbound’s products. ...
“Tariffs Are A Death Sentence”: Nearly 40 Female Brand Founders Call For Small Business Exemptions
A group of nearly 40 female founders from consumer packaged goods brands that have collectively driven over $800 million in revenues have come together to publicly ask that small businesses receive exemptions to tariffs imposed by...
