Brand Report
Sana Jardin Tests The Business Impact Of Being Driven By A Social Mission
Can providing economic opportunity persuade consumers to purchase perfume? That’s the question Sana Jardin is attempting to answer. The fragrance brand that launched at Harrods Salon De Parfums last August and is slated to enter the new...
Velvet Report Is Out To Prove Vegan Beauty Is Far More Exciting Than Tasteless Tempeh
Lindsey Arnold believes that vegan beauty shouldn’t be what vegan food is often accused of being: bland and a poor replacement for sumptuous stuff filled with animal-derived ingredients. Wondering if other women shared her view, the former psychotherapist...
How To Develop A Cult Brand: Be Human
What does it mean to be a cult brand? In the social media era, it often boils down to cultivating loyal customers who like and share the brand’s products in a way that feels organic. Generating the requisite...
Upscale Upstart Zaman Skincare Specializes In Power-Packed Serums
Almost a quarter century before Fenty stormed into Sephora, 23-year-old makeup artist Aneela Zaman introduced a color cosmetics brand that recognized the diversity of beauty consumers. It was called Notorious Colors and carried the tagline, “For the international...
Ode Eternal Beauty Emphasizes Simple Products For People With Highly Sensitive Skin
Take it from Felicia Kinlock, sensitive skin can truly suck. Five years ago, pregnancy was the catalyst for Kinlock, a former social worker and now a mother of two, to reconsider her personal care purchases. She transitioned to...
Agent Nateur Makes Merchandise Inroads Beyond Armpit Products
Agent Nateur, a leading force in luxury natural deodorant, is moving past pits. Since introducing the face oil Holi(Oil) Refining Youth Serum last April, sales of non-deodorant merchandise have soared to account for 40% of the brand’s...
